Sales/Email Marketing Specialist

About GenAI Works

GenAI Works is the world’s largest AI community. We help people and businesses discover, learn, and grow in an AI-enabled world.

Our platform connects millions of AI-curious minds through LinkedIn, newsletters, education products, and community-driven content. Email and inbound marketing are among our most important growth channels, and we are now investing in building a strong, revenue-focused inbound engine.

We are looking for a Sales/Email Marketing Manager to take full ownership of our email ecosystem and outbound/inbound marketing operations, from strategy and execution to automation, HubSpot, and revenue impact.

Role Overview

This is a high-ownership, hands-on role at the intersection of email marketing, inbound content, and revenue operations.

You will own email strategy and lifecycle execution while building scalable inbound/outbound and marketing automation systems. You will work closely with Sales, RevOps, Content, and Design to ensure inbound leads are qualified, activated, and converted into revenue.

This role is ideal for someone who is structured, proactive, revenue-minded, and confident using AI tools in daily workflows.

Key ResponsibilitiesEmail Marketing & Lifecycle

• Own and execute the full email marketing strategy: newsletters, lifecycle campaigns, nurture flows, re-engagement, product and community updates
• Segment audiences and optimize for opens, replies, meetings, and lead-to-sales conversion
• Establish a consistent, structured email cadence across all key segments
• Use AI tools to improve personalization, automation, and campaign efficiency
   

Inbound & Revenue Marketing

• Build and scale SEO-driven inbound content focused on high-intent, revenue keywords
• Create and optimize blog posts, landing pages, lead magnets, and solution / comparison pages
• Activate and monetize the contact database through lifecycle-based automation
• Align with Sales on lead qualification, handoff, and sales-readiness signals
• The main goal is to bring leads to sales team
   

HubSpot & Marketing Operations

• Own HubSpot CRM and Marketing Hub setup, including:
• Lifecycle stages, properties, lead scoring
• Workflows, lists, and marketing automation
• Data hygiene and CRM structure
• Support and plan CRM migrations when needed
• Track and report on outbound/inbound leads, pipeline, and revenue contribution
   

     Cross-functional Collaboration

• Create clear briefs for content and design teams to ensure quality and consistency at scale
• Manage campaign calendars and execution timelines
• Continuously improve processes and marketing operations

     Requirements

• 4+ years of experience in B2B inbound/outbound, email, or revenue marketing
• Strong hands-on experience with email marketing and automation
• Proven ability to generate leads through SEO-driven content
• Solid experience with HubSpot Marketing Hub
• Revenue-focused mindset with a strong understanding of funnels and conversions

• Confidence using AI tools for content, optimization, and automation
   

  Personal Qualities

• Self-starter comfortable working autonomously
• Highly organized with strong attention to detail
• Proactive problem-solver who takes ownership
• Clear communicator, comfortable working cross-functionally
• Curious, adaptable, and excited to work in a fast-moving AI environment
  
  What Success Looks Like in the First 90 Days
• A structured and consistent email cadence across all key segments
• Live lifecycle and nurture campaigns supporting inbound revenue
• Clean, scalable HubSpot setup with clear lead management processes
• Improved collaboration with content and sales teams
• Clear visibility into how inbound and email contribute to pipeline and revenue
  
  Why Join GenAI Works?
• Work with the world’s largest AI community
• Direct impact on company growth and revenue
• Collaborate with leading AI brands, experts, and thought leaders
• Competitive compensation, equity options, and a dynamic environment
• Opportunity to build next-generation marketing systems powered by AI