Fractional Head of UA / UA Lead

About the role:

We’re looking for an A-player who is motivated to scaling performance marketing for apps and get involved in promoting Applica’s services.

We're looking for a person who is:

• Ambitious to scale our ads budget to +$800k/ month
• Experienced in managing and scaling large budgets for B2C subscription apps
• Able to apply UA strategies for different categories and product stages
• Curious enough to analyse and optimise our approach and processes within the UA department
• Creative, curious, and proactive - love experimenting to unlock new growth

Skills and experience:

• Track record of managing large-scale UA budgets profitably
• 4+ years of relevant experience in Media Buying or User Acquisition for apps
• Deep knowledge of attribution platforms (e.g., AppsFlyer, Singular) and ad networks
• Sharp understanding of the evolving privacy landscape (SKAN, GAID/IDFA, etc.)
• Strong creative instincts and experience guiding ad creative strategy
• Operate efficiently in Google Sheets / BI
• Strong verbal communication skills
• Upper-intermediate English proficiency (minimum B2 level)
• Prior agency experience (nice to have)

Key Tasks:

• Responsible and accountable for Paid UA accounts performance
• Build growth strategy and manage campaigns on the biggest paid advertising platforms (Meta, Google, TikTok, Apple Ads, etc.)
• Driving results against key KPIs: CPA, ROAS
• Develop data-driven strategies to test, learn, and iterate at speed
• Build KPIs, dashboards, and processes to guide performance
• Lead discussions and brainstorms of new ideas for different apps’ niches
• Collaborate with Creative production and ASO teams’ to build stand-out campaigns and growth loops
• Build relationship with clients of each assigned project
• Look for new platforms and strategies to scale acquisition

What we offer:

• Part-time and Project-based availability are considered
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!
• Working with Tier 1 markets
• Remote work with a flexible schedule - no traditional 9-to-5 hours
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Competitive salary tailored to your expertise and expectations

Hiring process:

⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Top grading Interview → ⭕️ Reference Interview