Creative Marketing Lead

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people confidently speak, embrace new cultures, and truly belong in any language.

We’re looking for a Creative Marketing Lead who will take full end-to-end ownership of our creative strategy for paid acquisition.

In this role, you won’t just manage a team — you’ll build a scalable creative testing framework and continuously improve its efficiency. Your goal is to bridge the gap between creative production, analytics, and business objectives, transforming our creative department into a predictable engine for global growth.

Why This Role is Your Next Challenge:

• Full Ownership & Architecture: This is not just a task execution role — you will take our current creative setup and evolve it into a profitable, scalable сreative engine. This is a rare opportunity to take 100% ownership of the strategy relaunch and its success.
• Freedom to Act Bold: You’ll have meaningful autonomy to test hypotheses, adjust approaches, and shape the creative system within clear business goals and performance constraints.

What You’ll Do:

• Strategy & System Ownership: Build a repeatable, scalable framework for testing and scaling ideas. Transform ad-hoc experiments into a predictable creative engine.
• Drive Process Innovation: Focus on continuous improvement through automation and AI adoption to improve testing speed.
• Leadership & Mentoring: Lead and mentor a team of 5 creative marketers, raising the quality of creative thinking, hypotheses, and briefs.
• Cross-functional Collaboration: Partner closely with User Acquisition, Analytics, Growth, and Brand teams to identify stable performance patterns and align creative execution with business objectives.
• Stay Hands-on: Participate directly in early-stage testing and high-impact experiments when needed to set quality standards, unblock the team, and accelerate learning.

What We’re Looking For:

• Creative Ownership: 3+ years in creative marketing (Meta. TikTok, Google), with at least 2 years owning creative strategy, systems, or team outcomes.
• Leadership: 1+ year of experience managing a creative marketing team of 3+ people.
• Performance Literacy: Strong understanding of performance marketing metrics and decision-making logic — CTR, CVR, CPA, creative fatigue, and scale signals.
• Framework Expertise: Experience building and operating creative testing frameworks, including hypotheses, iterations, learnings, and scale decisions.
• Strategic Thinking: Ability to translate performance data and market insights into clear creative strategies and technical briefs.
• Creative Formats: Experience leveraging UGC and short-form video formats (TikTok, Reels, Shorts) as scalable performance assets, not just creative executions.
• English proficiency at B2 level or higher.

Success in this role is measured by measurable improvements in creative performance outcomes (e.g. scalable creative share, success rate, time-to-learning) and by the team’s ability to operate with greater clarity, autonomy, and predictability.

Corporate Benefits:

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

If you are ready to help reimagine language learning for today’s world, let’s do it together!