Email Marketing Specialist

Job Summary:
 

We are seeking an experienced Email Marketing Specialist to own and execute our email marketing operations end-to-end. This role is fully focused on email performance — managing multiple ESPs, driving inbox placement, creating compelling content, updating HTML templates, and delivering consistent, measurable results.

This is a hands-on role for someone who lives and breathes email: strategy, execution, deliverability, content, and optimization. You’ll work across multiple ESPs and domains, ensuring campaigns are compliant, well-designed, properly warmed, and performing at scale.

Strong attention to detail, accountability, and a results-first mindset are essential.

Key Responsibilities:

1. Email Marketing Execution

• Plan, build, and execute email campaigns across multiple ESPs
• Manage day-to-day sending operations with a focus on reliability and performance
• Ensure campaigns are compliant, properly authenticated, and aligned with best practices
• Deliver consistent inbox placement and engagement results

2. ESP Management

• Register, configure, and manage accounts across multiple Email Service Providers (ESPs) when needed.
• Complete ESP onboarding, compliance reviews, and approval processes
• Communicate with ESP support teams to resolve issues and maintain healthy sending status
• Track ESP limits, sending volume, usage, and performance

3. Deliverability & Reputation Management

• Execute domain and inbox warm-up strategies
• Monitor deliverability metrics including inbox placement, bounces, complaints, and blocks
• Identify and resolve spam filtering or reputation issues
• Proactively protect sender reputation across ESPs and domains

4. Content & HTML Templates

• Create, edit, and optimize email copy for performance and compliance
• Build and update clean, responsive HTML email templates
• Customize templates for different campaigns, ESPs, and audiences
• Ensure emails render correctly across major inbox providers and devices

5. Performance Monitoring & Optimization

• Track and analyze key metrics: delivery rate, bounce rate, complaint rate, engagement signals
• Identify trends and opportunities to improve performance
• Provide clear performance summaries and recommendations
• Continuously test and refine content, templates, and sending strategies

Required Skills & Experience:
 

• Proven experience as an Email Marketing Specialist
• Hands-on experience working with multiple ESPs
• Strong understanding of email deliverability and sender reputation
• Ability to create and modify HTML email templates
• Strong copywriting and content optimization skills
• Comfortable managing high-volume email workflows
• Excellent organization, attention to detail, and follow-through

Nice to Have:

• Experience managing multi-domain email programs
• Familiarity with warm-up tools or internal warm-up processes
• Understanding of inbox provider behavior (Gmail, Outlook, Yahoo, etc.)
• Technical or scripting experience (helpful, not required)
   

Compensation: Based on experience and discussed during the interview

Work Schedule: PST hours (8:00 AM – 4:00 PM)

Work Location: Remote