Marketing Manager

We’re looking for a data-driven Marketing Manager to diagnose user drop-offs, improve funnel clarity, and help us build a more intentional and predictable marketing system.

If you enjoy understanding why users make decisions, where funnels break, and how services and products are really perceived, and you’re comfortable starting hourly with room to grow — we want to hear from you.

We are WebCap Digitals, an  outsourcing company working with European clients. This role combines hands-on product and funnel diagnostics with strategic market and brand analysis for our own growth.

Ready to work where marketing meets product and real user decisions? Apply now 🚀

🚀 Strategy and Funnels

• Analyze existing digital products and service funnels to understand:
  • how users enter
  • how value is perceived
  • where trust is built or lost
  • at which point users decide not to continue
• Decompose user journeys and identify:
  • key decision points
  • friction and drop-off stages
• Build hypotheses explaining user behavior and funnel breakdowns

• Apply insights from client diagnostics to improve WebCap’s own marketing funnels

   

⚙️ Execution and Analysis

• Review and analyze: websites, service pages, booking or order flows
• Identify issues related to: UX clarity, messaging, offer structure, decision anxiety or overload
• Translate findings into: clear insights, prioritized recommendations

• Optionally propose improvements to: user flow, step logic, structure and sequencing of actions

   

📈 Market, Brand & Growth

• Analyze the European outsourcing market and competitive landscape
• Review WebCap’s brand perception and positioning
• Identify gaps between:
  • what we deliver
  • what the market understands
• Suggest realistic paths for client acquisition and growth

• Help shift marketing from ad-hoc actions to a structured system

   

📊 Analytics & Optimization

• Use analytics tools to support hypotheses and conclusions: GA4, UTM structure, Hotjar or similar
• Identify funnel bottlenecks and quality issues
• Support data-informed decisions rather than assumptions

• Help align marketing insights with sales and delivery teams

   

✅ Requirements

• 3+ years of experience in digital or product-oriented marketing
• Strong experience with funnels, user journeys, and conversion analysis
• Understanding of UX and user behavior
• Experience analyzing complex products or services
• Ability to work with incomplete data and ambiguity

• Upper-Intermediate English

   

🎯 Soft Skills

• Analytical and systems thinking
• Curiosity and product mindset
• Ability to ask the right questions
• Clear and structured communication
• Independence and ownership

• Comfort with complexity and long decision cycles

   

💰 What We Offer

• Hourly / part-time format with clear scope
• Opportunity to expand the role based on impact
• Fully remote work
• Exposure to different products and markets
• Direct influence on marketing and product decisions
• Long-term collaboration potential