Performance Marketing Manager (B2B SaaS)

Roadsoft | Logistics Software & AI

Roadsoft is a fast-growing B2B SaaS company building advanced logistics software that helps fleet and logistics teams operate more efficiently, stay compliant, and reduce inspection stress.

We recently launched a new AI-powered digital assistant that automates time-consuming workflows for fleet managers and unlocks massive efficiency gains.

We’re entering a new growth phase and are looking for a Performance Marketing Manager to own and scale our demand engine.

This is a high-ownership, hands-on role focused on measurable growth. If you live and breathe paid acquisition, funnels, experimentation, and CAC optimization — this role is for you 🚀

What You’ll Own

Performance & Demand Generation

• Own and scale paid acquisition channels (Google Ads, LinkedIn Ads, Meta)
• Build and optimize lead generation funnels focused on qualified demos
• Continuously test creatives, audiences, messaging, and offers to improve CAC and CPL
• Plan and execute Account-Based Marketing (ABM) campaigns with sales, targeting high-value logistics accounts
• Launch and optimize landing pages with a strong CRO mindset

Analytics & Experimentation

• Own analytics, attribution, dashboards, and reporting
• Implement and manage conversion tracking via Google Tag Manager
• Run A/B tests across ads, landing pages, and funnels
• Identify and execute new growth experiments
• Make decisions based on data — not opinions

What We’re Looking For

• 3+ years in Performance Marketing / Demand Generation (B2B SaaS required)
• Strong hands-on experience with Google Ads & LinkedIn Ads
• Proven experience running ABM campaigns
• Experience with HubSpot (workflows, dashboards, lead scoring)
• Strong understanding of CAC, CPL, attribution models, and funnel metrics
• Experience with GA4, Looker, and tracking via GTM
• Autonomous, proactive, and comfortable owning results
• Fluent English

Why Join Roadsoft?

• Work on a meaningful B2B SaaS product solving real operational challenges
• High-impact role with full ownership over performance strategy
• Direct collaboration with founders, product, and sales
• Flexible remote setup (Ukraine-based)
• Long-term growth opportunity as the company scales