Retention / Bonus Manager

Requirements

• 2+ years of experience in bonus management, CRM marketing, or player retention within the iGaming industry;
• Strong understanding of bonus mechanics, player segmentation, and retention metrics (FTD, ROI, LTV, ARPU);
• Proficient in Excel / Google Sheets; experience with CRM or BI systems (Optimove, Power BI, Tableau, etc.) is a plus;
• Analytical mindset with the ability to interpret data and translate insights into actionable campaigns;
• Excellent attention to detail and accuracy in managing bonus calculations and campaign logic;
• Strong communication and collaboration skills to work effectively with marketing, CRM, analytics, and product teams;
• Creative and proactive approach to problem-solving, with a focus on improving player engagement and profitability.

Responsibilities

• Develop and manage bonus and promotional campaigns aimed at increasing player engagement and retention;
• Design and implement various bonus mechanics such as deposit bonuses, cashback, free spins, missions, and loyalty rewards;
• Monitor and analyze campaign performance (activation, retention, ROI, LTV) and ensure profitability;
• Collaborate with CRM, marketing, and analytics teams to launch and optimize player-focused offers;
• Maintain and update the bonus catalog, rules, and reward logic in CRM and related systems;
• Ensure accurate bonus calculations, issuance, and reporting across all player segments;
• Research competitors’ promotions and identify opportunities for improvement or innovation;
• Prepare documentation and technical specifications for new bonus mechanics and system integrations;
• Participate in the development of retention strategy and contribute insights for player lifecycle management;
• Support audits and compliance checks related to promotional activities and player rewards;