User Acquisition Manager (Growth Department)

Light Apps have launched and are scaling new Growth Department, which will essentially function as R&D within our company ecosystem. It will focus on discovering and building new sources and geos, testing hypotheses, and generating ideas. 
There is a wide scope for action here — everything depends on you!

Location: Warsaw. Office / Hybrid 
Format: Full-time 
Seniority: Middle+, Senior
 

What you'll do

• You will be responsible for finding new high-performing creatives, funnels/combinations, geos, and approaches — possibly even entirely new niches
• Continuous test launches
• Planning, launching, and optimizing advertising campaigns to attract new users
• Analyzing campaign results and optimizing performance based on key metrics (CPA, ROAS, CTR, etc.)
• Assigning tasks and requesting creatives from designers and copywriters, testing new hypotheses and creative approaches
• Monitoring competitors’ advertising campaigns and their creative strategies
   

What we're looking for

• Proven experience as a Media Buyer for mobile apps or a similar role
• Hands-on experience with multiple traffic sources (Meta, Google, TikTok, in-app, DSP networks, etc.)
• Strong skills in setting up, optimizing, and scaling advertising campaigns
• Ability to collect and interpret performance data, as well as adjust campaigns accordingly
• Experience working with large budgets will be a plus
• Creative thinking and experience in testing various advertising approaches and formats
   

What we offer

• A fast-growing environment with minimal bureaucracy
• Support for professional development
• 15 paid vacation days
• 15 paid sick days
• 5 paid days off
• Benefit bar