Adobe Analytic

Key Responsibilities

• Develop, build, and maintain Adobe Analytics workspaces and dashboards covering complex end-to-end digital journeys.
• Use Adobe Report Builder to create automated, reliable, and scalable reports for cross-functional teams.
• Analyse digital performance trends and translate complex datasets into clear insights and recommendations for senior leadership.
• Perform QA of analytics tracking across new and existing digital journeys to ensure accurate and complete data capture.
• Troubleshoot data discrepancies and ensure compliance with tagging governance and best practices.
• Combine data from multiple sources (e.g., Adobe Analytics, CRM systems, operational data) to create unified performance views.
• Design and deliver clear, concise, and compelling reports tailored for senior stakeholder audiences.
• Identify key opportunities, risks, and trends to support strategic and tactical decision-making.

Required Skills & Experience

• Proven experience as a Digital or Adobe Analytics Analyst.
• Strong hands-on expertise with Adobe Analytics (Analysis Workspace, segments, calculated metrics).
• Experience using Adobe Report Builder for automated reporting.
• Strong understanding of digital analytics tagging, data layers, and governance principles.
• Demonstrated ability to analyse complex data and communicate insights in a clear, business-focused manner.
• Experience working with multiple data sources and integrating datasets for holistic analysis.
• Excellent stakeholder communication skills, including experience presenting to senior leadership