Marketing Manager (E-commerce)

About the role

We are looking for a Marketing Manager who will take full ownership of all marketing activities for two e-commerce brands:

• eversolid.com.ua — premium wooden desk accessories and workspace solutions;
• podavach.store — niche technical accessories.

This is a result-oriented role with end-to-end responsibility: from strategy and analytics to execution and performance optimization. Our goal is sustainable revenue growth and efficient use of marketing budgets.

Key responsibilities

Strategy & planning

• Develop and execute marketing strategies for both brands.
• Create monthly and quarterly marketing plans with clear KPIs.
• Prioritize channels and activities based on business goals and unit economics.

Paid traffic & acquisition

• Plan, launch, and optimize campaigns in Meta Ads (Facebook / Instagram) and Google Ads (Search, Shopping, Performance Max).
• Manage and optimize advertising budgets.
• Test and validate hypotheses (audiences, creatives, offers, landing pages).

Analytics & reporting

• Ensure correct tracking and analytics setup (GA4, Google Tag Manager, conversion events).
• Analyze key metrics: CPA, ROAS, ROMI, CR, AOV, LTV.
• Prepare regular performance reports with actionable insights.

Retention & CRM

• Build and optimize email/SMS marketing flows using Klaviyo (segmentation, triggers, automation).
• Work on repeat purchases and customer lifecycle marketing.

Content & creatives

• Define content and creative requirements aligned with brand positioning.
• Prepare clear briefs for designers, copywriters, and video creators.
• Review and iterate on creatives using Figma (comments, edits, approvals).

Website & funnel optimization

• Initiate and manage A/B tests.
• Work on conversion rate optimization (CRO) together with the technical team.
• Participate in shaping value propositions, offers, and promotions.

Contractors & partners

• Coordinate external specialists and agencies.
• Evaluate performance based on agreed KPIs.

Requirements

Must-have

• 2+ years of experience as a Marketing Manager / Digital Marketing Manager in e-commerce.
• Hands-on experience with:
  • Meta Ads (Facebook / Instagram Ads);
  • Google Ads (Search, Shopping, Performance Max);
  • Google Analytics 4 and Google Tag Manager.
• Strong understanding of the e-commerce funnel: traffic → conversion → retention.
• Practical experience with Klaviyo (email/SMS flows, segmentation, automation).
• Ability to work with Figma on a marketer level (reviewing layouts, comments, and minor edits).
• Strong analytical skills and confident use of Excel / Google Sheets.
• English — Upper Intermediate or higher (working with international tools, documentation, and contractors).

Nice-to-have

• Experience in furniture, workspace solutions, or niche technical products.
• Experience launching new products or brands.
• Understanding of SEO and content marketing (management level).
• Experience working with marketplaces.

What we offer

• Full ownership of marketing results for two growing e-commerce brands.
• Direct communication with the business owner / COO.
• Freedom to influence strategy, tools, and processes.
• Remote or hybrid work format (by agreement).
• Competitive compensation based on experience and results.

Important note

This role is not about executing isolated tasks. We are looking for a marketing owner who is responsible for business results, not just activity.