B2B Business Development Manager (Polish market)

🌍 Full-time | Remote with hubs in Warsaw, Kyiv and Riga | Mental Health Tech
💙 pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future – a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.

We are looking for a B2B Business Development Manager to help us build and scale the Polish B2B market, which is our main strategic growth market.

This role focuses on relationship-based, value-driven B2B sales with mid-size and enterprise companies (200–5,000+ employees) both Polish organizations and international companies with teams in Poland.
You will work with HR, People, Total Rewards, C&B, and Wellbeing decision-makers, navigate longer and more complex sales cycles, and help companies understand the long-term value of mental health and wellbeing services.
💡 This is not a transactional sales role. You will have a high level of ownership and autonomy in shaping partnerships, building trust with multiple stakeholders, and contributing to our go-to-market approach in Poland.
 

🚀 Your value & growth

• Opportunity to work with a meaningful product in mental health & wellbeing
• Poland as our key growth market, with rapidly expanding B2B traction
• Growing B2B direction with room for impact and ownership
• Close collaboration with senior stakeholders
• Clear path toward senior or lead B2B growth

🎯 Your impact

• Build and own a relationship-driven B2B sales pipeline in the Polish market
• Develop long-term partnerships with mid-size and enterprise companies (200–5,000+ employees)
• Initiate and grow relationships with HR, People, Total Rewards, C&B, Wellbeing, and Operations stakeholders
• Lead discovery calls, demos, and early-stage negotiations, focusing on value rather than discounts
• Support pilot projects, renewals, and expansion opportunities
• Collaborate with senior team members on larger, multi-stakeholder deals
• Represent the company at HR, wellbeing, and people-focused events (online & offline)
• Provide structured market feedback to internal teams to help shape product and GTM strategy

🧠 Your Superpower Stack

• Proven experience in B2B sales or business development in Poland
• Proven experience selling to HR / People / Total Rewards / C&B / Wellbeing teams
• Strong understanding of longer B2B sales cycles and complex buying committees
• Experience with outbound and inbound lead generation
• Ability to sell intangible, service-based solutions and articulate long-term value
  (renewals, expansion, employee impact)
• Confidence working with multiple stakeholders at different seniority levels
• Fluent Polish, working English
• High level of ownership, autonomy, and self-organization
• Strong communication skills and professional presence in B2B conversations

👍 Nice to have

• Background in HR-tech, employee benefits, insurance, consulting, or training
• Familiarity with EAP, wellbeing, healthcare, or mental health services
• Experience selling to mid-size or international companies
• Genuine interest in mental health and employee wellbeing
• Motivation to grow into a senior or lead B2B role

🚫 Subtle no-fit signal

• High-volume, short-cycle transactional sales
• Discount-driven or pressure-based selling
• Roles limited to junior Sales Representative responsibilities

📈 What success looks like in the first 6–12 months

• Built a healthy B2B pipeline in Poland with mid-size and enterprise companies
• Launched pilot projects with first corporate clients
• Closed initial mid-size / enterprise deals or brought them to final approval
• Established trusted relationships with HR, People, C&B, and Wellbeing leaders
• Created a clear, repeatable sales approach for the Polish market (ICP, messaging, objections)

🧭 Recruitment process for this position:

1. Introductory call (45 minutes). A get-to-know-each-other call to align on expectations and culture fit.
2. Test assignment. If we’re aligned, we’ll send you a practical task to evaluate your approach and thinking.
3. Deep-dive interview (1 hour). A conversation with our International Business Development Manager to discuss your test assignment, past experience, and future potential.
4. Final interview. A strategic conversation with CEO.
5. Reference Checks. Before extending a final job offer, we kindly ask for references from your previous places of work. These help us ensure a great mutual match and a smooth start together.
6. Offer stage. If everything aligns, we’ll proceed with an offer.

💙 Why Join Us?

• Huge and meaningful market: mental health across Europe & beyond
• Collaborative, respectful, and human-centered culture
• Tight-knit, mission-driven, ambitious team across 5+ countries
• Unlimited vacations & sick leaves
• Mental health support: sponsored therapy sessions and wellness programs
• Fully remote with hubs in Kyiv, Warsaw, Riga
• Coworking compensation and partially covered expenses during on-site work
• Public holidays according to your country
• Day off on your birthday 🎉
• Language learning support: Up to €150 per month for English / Polish / Romanian language learning
• Learning&Development support: Compensation for learning and professional development (qualification courses, certifications, and other relevant training)
• Physical health support: Up to €300 per quarter for expenses related to your physical health (sport, massage therapy, doctor visits, diagnostic procedures and other health-related services)

If you're passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact - this could be your next big move.
💬 Know someone amazing? Send them our way and if we hire them, you’ll receive up to $500 as a referral bonus! Learn more here.
💙 Join us to build smart foundations and help scale a company that truly matters.
 

📩 To apply: send your CV and a short note about yourself.