Product Marketing Manager

Rock&Apps is looking for a Product Marketing Manager🚀 

This position is part of our company’s growth and expansion strategy. We build over 20 apps every quarter! This means you’ll constantly have opportunities to sharpen your skills, learn new things, and grow your career — all in a supportive environment with minimal bureaucracy.

Location: Warsaw, office / hybrid 

Format: Full-time 

Seniority: Middle+ (We will assess your seniority not by years of experience, but by reviewing the case statistics you have worked with)

What you’ll do

- Product page optimization and creation of custom product pages 

- Identifying target audiences and user segmentation 

- Coordinating product launches with Product and Marketing teams 

- Customizing the value proposition for different user segments 

- Competitive analysis (pricing, positioning, features, messaging) 

- Validating product–market fit 

- Launching and managing A/B tests 

- Participating in pricing and packaging development

What we’re looking for

- Minimum 3 years of experience as a Product Manager or Product Marketing Manager in mobile applications (iOS) 

- Hands-on experience with AppsFlyer, App Store Connect, and Amplitude 

- Experience in targeted traffic segmentation 

- Understanding how media buyers work 

- Strong analytical skills and experience working with metrics such as conversion, churn, and retention 

- Solid understanding of the sales funnel 

- English level: B1

Extra points if you have

- Experience with Adapty 

- Experience with Binom, Keitaro, Facebook Ads, and TikTok Ads

What we offer

- A fast-growing environment with minimal bureaucracy 

- Support for professional development 

- 15 paid vacation days 

- 15 paid sick days 

- 5 paid days off 

- Benefit bar