CRM manager

We’re looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

🧭 What makes you a great match:

• 2+ years of experience as a CRM Manager in iGaming;
• Hands-on experience with Smartico: setting up missions, badges, tournaments, segmentation, and communication logic — required;
• Understanding of key retention metrics and strong analytical skills;
• Knowledge of structures and mechanics of personalized communication;
• Experience building automated and trigger-based campaign flows;
• Confident user of Customer.io, Braze, Smartico, or similar platforms;
• Copywriting skills and basic HTML for email templates;
• Experience working with Tier 1 markets — a plus.

📋 Your daily adventures:

Operational tasks:

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
• Create and optimize automated communication flows (triggers, welcome-flow, life-cycle logic);
• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Smartico-related responsibilities:

• Configure missions, badges, tournament logic, Fortune Wheel, and other gamification mechanics;
• Build campaign logic using Smartico Rules Engine;
• Manage segments and personalized campaigns within Smartico;
• Conduct A/B testing within Smartico.

Additional responsibilities:

• Segment users based on lifecycle stage, gaming, and payment behavior;
• Collaborate with designers and content managers on creatives and campaign texts;
• Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.

Team and cross-functional collaboration:

• Work closely with VIP, Promo, BI, Product, Content, and Support teams;
• Participate in planning the quarterly CRM roadmap;
• Prepare campaign reports and presentations;
• Collect and implement player feedback (in collaboration with CS and VIP teams).

Benefits

💸 Flexible payment options: choose the method that works best for you;
🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup;
🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care;
📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us;
🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more;
🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage;
💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow;
🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.