ASO Specialist (App Store Optimization)

We are looking for ASO/ASA specialist for our music app https://MusConv.com

Responsibilities:

• Full-cycle textual ASO optimization: collecting and clustering the semantic core, preparing metadata (Title, Subtitle, Keywords, Description) for the App Store and Google Play.
• Working with visuals: developing hypotheses for icons and screenshots, creating briefs for designers, and overseeing implementation.
• Competitor analysis: monitoring updates, visual strategies, and rankings of key players in the niche.
• Localization of app store pages for different countries (taking into account cultural nuances, slang, and trends).
• Analytics and reporting: tracking ranking dynamics, the impact of updates on conversion rate (CR), and organic installs.

• App submission and moderation process control.

   

Requirements:

• 1.5–2+ years of experience in ASO (preferably with international markets: Tier-1, LATAM, SEA).
• Deep understanding of App Store and Google Play ranking algorithms.
• Proficiency with tools such as AppFollow, Sensor Tower, AppTweak, or Asodesk.
• Strong analytical skills, confident use of Excel / Google Sheets, and the ability to interpret test results.
• English at B2 (Upper-Intermediate) level or higher for working with international semantics.

• Strong attention to detail: understanding the difference between a “search query” and a “keyword,” and zero errors in metadata.

   

Nice to have:

• Experience with Apple Search Ads (ASA) to strengthen ASO strategy.
• Understanding of mobile marketing fundamentals and the interaction between ASO and User Acquisition.
• Knowledge of App Store moderation processes.