Marketing Lead / Head of Marketing (Build From Scratch)

Marketing Lead / Head of Marketing (Build From Scratch)

We operate in the B2B IT services market (outsourcing / outstaffing) and are looking for a proactive Marketing Lead who will take ownership of building our marketing function end-to-end. This is a role for someone who can define strategy and also execute hands-on—setting up systems that consistently generate qualified leads and support revenue growth.

You will help build the marketing department from scratch: strategy, positioning, processes, the first acquisition channels, and hiring/contractors as needed.

Responsibilities:

Marketing Strategy & Leadership

• Define ICPs, value proposition, positioning, and go-to-market messaging.
• Build a marketing roadmap, budgets, and KPI system aligned with revenue goals.

• Own planning, prioritization, and reporting (weekly/monthly performance review).

   

Demand Generation (Inbound + Outbound)

• Build and run outbound systems (LinkedIn + cold email): lists, sequences, personalization, automation, and continuous optimization.
• Build inbound acquisition: SEO strategy, content plan, landing pages, lead magnets, and nurture flows.

• Coordinate lead handoff with sales and maintain CRM hygiene to ensure pipeline visibility.

   

Paid Growth (Meta + Retargeting)

• Plan, launch, and optimize Meta ad campaigns (lead gen, retargeting, conversion).
• Lead creative/testing process: offers, messaging angles, audiences, creatives.

• Ensure tracking and attribution basics are in place (UTMs, GA4, Pixel/CAPI where applicable).

   

SMM & Brand Assets

• Build a consistent SMM/content engine (primarily LinkedIn; optionally Meta platforms).
• Package case studies and service offers into high-converting assets (one-pagers, landing pages, posts, decks).
   

Team & Process Building

• Establish marketing processes, documentation, and tooling (CRM, automation, analytics).

• Hire and manage contractors/specialists (designer, copywriter, SEO, paid ads) or build a small internal team over time.

   

Requirements

• 4+ years in B2B marketing / demand gen / lead generation (preferably IT services, outsourcing, or agencies).
• Proven experience owning marketing strategy + execution (not just task delivery).
• Strong hands-on skills in:
   
  • Meta Ads (campaign setup, optimization, retargeting, creative testing)
  • Outbound (LinkedIn outreach and/or cold email systems + automation tools)
  • SEO (keyword research, content strategy, on-page; basic technical understanding)
  • SMM (LinkedIn content strategy and execution)
     
• Comfortable with analytics, funnels, and KPIs (CPL, CAC, CTR, CVR, SQL rate, pipeline contribution).
• CRM experience (HubSpot/Pipedrive/etc.) + ability to build marketing-to-sales workflow.
• Upper-Intermediate+ English (client/partner communication).

• Proactive, independent, and results-driven mindset.

   

Nice to have

• Experience with EU/UK/US markets for IT services.
• Experience with Upwork/Clutch as acquisition channels.
• Experience with GA4/GSC/Looker Studio reporting dashboards.
• Experience building a marketing function or team from scratch.
   

What we offer

• Fully remote work environment.
• Flexible schedule, no micromanagement.
• Competitive salary + performance-based bonuses tied to qualified pipeline/results.
• Growth path to Head of Marketing / Revenue Marketing (full department ownership).
• Supportive, results-driven team.
   

To apply: Send a short summary of your experience + 2–3 examples of results (Meta ads, SEO wins, outbound systems, pipeline impact).