Brand/Communications Lead

NeedMyLink is a digital agency and product ecosystem specializing in SEO, Link Building, and copywriting.

With 80+ specialists, international projects, and consistent year-over-year growth, we continue to scale globally.

We build an environment where marketing is not just about “driving traffic”, but about real, measurable impact on business growth.
As our team expands, we’re looking for a Brand & Communications Lead

Key responsibilities

• Building and developing NeedMyLink communications ecosystem across US / EN / UA markets, focusing on brand awareness, share of voice, partnerships, and inbound leads.
• Managing content strategy and distribution across key channels: Telegram, LinkedIn, YouTube, and Instagram as a supporting channel.
• Creating a consistent messaging framework and tone of voice while working with multiple public experts and spokespeople inside the company.
• Planning and executing collaborations across content platforms, webinars, events, and communities as a way to achieve business goals rather than standalone activities.
• Building and maintaining long-term relationships with partners, industry experts, media, and communities through digital PR and networking.
• Developing and scaling partnership and referral programs together with marketing and sales teams.
• Organizing and supporting expert participation in conferences, webinars, AMA sessions, online meetups, and other industry events, including sponsorship and networking opportunities.
• Managing content production and execution through contractors and partners, ensuring clear briefs, strong quality, and timely delivery.
• Tracking the effectiveness of communication activities and adjusting strategy based on brand visibility, engagement, leads, and partnerships.

What we’re looking for:

• 3+ years of experience in communications, brand, content marketing, or PR within B2B (tech or adjacent industries is a strong plus).
• Ability to build and manage a communications system, not just individual channels.
• Hands-on experience with content strategy and distribution across multiple channels (Telegram, LinkedIn, YouTube) and a solid understanding of PESO logic.
• Proven experience working with collaborations and partnerships: identifying opportunities, negotiating, launching joint activities, and driving measurable outcomes (leads, partnerships, visibility).
• Experience in digital PR and relationship building with media, communities, podcasts, and industry experts.
• Ability to work with multiple internal experts and public voices, helping structure messaging, topics, and formats while preserving each individual’s voice.
• Strong project management skills: task setting, contractor management (copywriting, design, video), quality control, timelines, and basic budgeting.
• Data-informed mindset: ability to evaluate communication effectiveness through reach, engagement, inbound leads, partnerships, and share of voice.
• English proficiency at B2, sufficient for working with English-language content and partners in US/EN markets.

Nice to have:

• Understanding of the link building niche and/or solid knowledge of SEO as an industry (work experience or strong domain exposure).
• Hands-on experience with SEO, link building, or digital marketing products and services, especially in B2B environments.
• Experience attending or representing a company at major industry conferences and events (e.g. SIGMA, SEO-focused conferences, marketing summits), including networking and partnership building.
• Experience launching or scaling YouTube channels, particularly English-language educational or expert-driven formats.
• Experience working with the US market, including media landscape, tone of voice, and audience expectations.

• Background in conferences, sponsorships, webinars, and community-driven initiatives.

   

• What we offer:
• Remote format - work from anywhere
• Flexible start to the working day (9:00–11:00), we value work-life balance
• Training + mentoring (we pass on real expertise)
• Paid internship
• Competitive, transparent payment system and clear KPIs
• Clear career growth trajectory and the opportunity to influence your income
• Cool branded merchandise and warm offline corporate events in Dnipro
• Young, energetic team - trendy memes in chats as part of the work culture
• A team that offers freedom at work, openness to ideas, and trust in employees’ decisions

We are the team with whom you will want to grow and achieve truly ambitious goals!