Brand Marketing Specialist

We are looking for a Brand Marketing Specialist , a T-shaped Communicator/Marketer who enjoys storytelling, tech, execution, and all things digital. You will be an extra engine of our Brand team, who powers our voice across various channels, creating content that makes engineers and product managers stop scrolling.
 

You’d work at the intersection of Marketing, Public Relations, and Recruitment. One hour, you might be crafting a LinkedIn post to promote an engineering vacancy; the next, you’re analyzing CPAs or editing a TikTok video. Whatever you’d do, your ideas and input would matter.

Your skills
 

🔶 2+ years in the field: You have solid experience in Employer Branding, Digital Marketing, or SMM.

🔶 Proficient English (C1+): Your writing is clear, sharp, and error-free. You know the difference between writing for a blog vs. a TikTok caption.

🔶 Social media fluency: You understand the ecosystem deeply, from LinkedIn algorithms to Instagram/TikTok trends.

🔶 Storytelling/storythinking: You can take a complex technical update or a chaotic brain dump and turn it into an engaging story.

🔶 Hands-on with visuals: You aren't afraid of design tools. You can create a cover in Figma or edit a simple video in CapCut without needing a tutorial.

🔶 Context switching: You enjoy dynamic where you might juggle a comms request, a paid ad campaign, and a creative sprint in the same day.

🔶 Broad mindset: You understand that "brand" is about reputation and trust, not just posting memes or printing t-shirts.
 

Would be a plus
 

🔶 Strategy ownership: You haven't just posted content; you know the “why” behind the “what.”

🔶 Niche experience: Background in the tech industry/communicating with technical audiences (B2E or B2B).

🔶 Ads toolkit: Track record of managing campaigns on LinkedIn, Meta, or TikTok Ads.

People’s person: Experience managing tech communities or organizing events.
 

What you’ll actually do
 

🔶 Own the socials: You won’t just "post updates." You will drive engagement on LinkedIn, Instagram, and YouTube (and launch our TikTok!). You are the first point of interaction in the comments section.

🔶 Run paid ads: You’ll manage the budget for promoting our vacancies. You know that "boosting" a post isn't a strategy. You’ll set up targeting, A/B test creatives, and optimize for conversions. (And if you don’t know how to, we’ll help you learn on the go).

🔶 Create visual content: We have designers, but we don't want to block you on every small task. You should be comfortable jumping into Figma to make a cover image/banner or cutting a quick video interview in CapCut or similar tools.

🔶 Write like a human: Whether it’s a blog post, a landing page, or a cold outreach email to a conference organizer, your writing is clear, witty, and zero-fluff.

🔶 Shape the narrative: You’ll help our experts articulate their thoughts (ghostwriting) and support our Product teams when big launches happen.

🔶 Enjoy the offline, too: A couple of times a year we take part in the industry events, where your organizational and communication skills would be helpful.

This role is for you if...

🔶 You are a maker: You’re okay with not only thinking what to do but actually doing it. Maybe, you even get a dopamine hit when you hit "Publish."

🔶 You speak “digital”: You know why a post failed, why a meme works, and how to write a hook that grabs attention in two seconds.

🔶 You respect data: You don’t justify your work with "vibes." You look at the numbers (CTR, Engagement Rate, CPA) to tell us what’s working.

🔶 You have high standards for English: Your writing is native-level (C1+). You know the difference between "utilize" and "use" (and you prefer the latter).
 

Why Railsware?
 

🔶 No meaningless things or endless meetings: We hate bureaucracy. If you have a good idea, you can test and ship it.

🔶 Great culture: We are a team of mature professionals. We don't micromanage. We trust you to do your job.

🔶 Global impact: Your work will be seen by thousands of engineers and product people worldwide.

We offer

👨‍🎓 Outstanding development culture: bit.ly/rwdouculture

🚩 Collaborate with us remotely from any location or in one of our offices: bit.ly/rwdouremote

⏰ We offer flexible hours

💸 Competitive compensation, access to savings program, and deposit policy

💻 Thanks to our hardware policy, we use the best equipment and can regularly update it

🌴 34 days a year as a paid time off (24 standard days + 10 more to cover public holidays)

🏃 Health policy budget will cover your private sports and healthcare expenses

🤝 Participate in local and international conferences

🏢 Our offices are equipped with modern ergonomic chairs and standing desks

🍒 You can always find fresh food and drinks in our kitchen (if you prefer to work from there 😎)