Head of Growth (USA sweepstakes lead-generation product)

For our client, a product company operating in the USA sweepstakes lead-generation vertical, we are looking for a Head of Growth (remote).

Role Overview:
We have recently developed and launched our own USA-focused sweepstakes lead-generation product and are now seeking a senior growth leader to scale it to the next level. This role is designed for a hands-on operator with strong commercial instincts, capable of owning growth, partnerships, and monetization end-to-end.
You will work closely with the founder in a lean, fast-moving environment, supported by established IT, finance, and operational infrastructure. In addition to scaling the current product, you will play a key role in launching future white-hat lead-generation verticals including Legal, Medicare, and Home Improvement.

Key Responsibilities:
• Scale the existing USA sweepstakes lead-generation product profitably.
• Build and manage list monetization strategies, including direct deals, CPL/CPA partnerships, and hybrid models.
• Identify, onboard, and manage affiliate and media-buying partners.
• Optimize revenue per lead (RPL), lead quality, and lifetime value (LTV).
• Develop and manage advertiser, network, and data buyer relationships.
• Negotiate commercial terms, payouts, and performance-based agreements.
• Collaborate with IT and tracking teams to optimize funnels, attribution, and reporting.
• Oversee lead quality control, compliance processes, and performance analysis.
• Establish scalable SOPs for growth, partnerships, and operations.
• Support the rollout of future white-hat lead-generation verticals (Legal, Medicare, Home Improvement).

Required Skills:
• Proven experience in lead generation, performance marketing, or affiliate marketing (USA market preferred).
• Strong background in sweepstakes, CPL, or data-driven acquisition models.
• Deep understanding of list monetization, traffic quality, and partner management.
• Commercially driven with the ability to own revenue outcomes.
• Comfortable operating in a founder-led, high-ownership environment.
• Hands-on mindset combined with strategic vision.
• English: B2+ (spoken & written) — negotiations and communication with US partners/advertisers.

Nice to Have:
• Experience scaling white-hat lead-generation verticals.
• Familiarity with compliance frameworks such as TCPA, CAN-SPAM, and data privacy regulations.
• Existing network of affiliates, advertisers, or media buyers.

Company Offers:
• Senior, high-impact role with direct ownership of growth and revenue.
• Strong operational backing from IT and finance teams.
• Long-term opportunity to build and lead a multi-vertical lead-generation portfolio.
• Online and offline team-building activities.
• Compensation for English classes, sports, and sessions with a psychologist.
• Flexible working hours tailored to your comfort.

About our Client:
A group of companies with over 10 years of experience operating in the international market, specializing in full-cycle software development. The company’s key clients are based in Europe, the United Kingdom, the USA, and other countries. The team includes 80+ specialists, including designers, copywriters, content managers, content managers, and developers.
This is an open role in a product company that is part of a group of companies and is developing a USA-focused sweepstakes lead-generation product.

About Preis HR agency:
Recruitment services:
• IT and digital specialist recruitment.
• Executive search for top management across industries.
• “Remote recruiter” service.
• Executive search/headhunting.