Lead/Head of Marketing

About the company
Is a financial service for cryptocurrency exchange and payments in Poland and the EU. We operate officially and transparently, combining offline offices and online services 24/7. We help conduct transactions securely and predictably, with clear support and documentation where required.

Key areas
• Cryptocurrency exchange for cash and non-cash payments in Poland
• Online exchange and 24/7 transaction support
• Legal transfers and settlements with a package of documents complying with EU regulations
• Payment of invoices on behalf of the client within the EU legal framework

Products
• Physical offices and exchange offices in Polish cities
• Online exchange
• Telegram App (wallet, mini-app)
• Mobile app
• Personal manager and 24/7 live support
Why choose
• Legality and transparency of transactions
• Security and a clear process without unnecessary complications
• Quick response and support, including large transactions

Main objective of the role
Building and developing a systematic marketing strategy for a crypto exchange service: increasing applications and clients, managing acquisition channels, and building a strong brand in the Polish market.

Tasks and responsibilities
Developing a marketing strategy and setting KPIs for business goals.
Managing the existing marketing team (SMM and targeting).
Improving content quality: ideas, meanings, creative concepts.
Launching tests, analyzing results, and scaling effective combinations.
Working with analytics: leads, CPA, ROI, funnel.
Managing contractors and the internal team.
Participating in the development and positioning of the company's brand.

Requirements
Experience working with the Polish market is mandatory.
Experience in fintech/financial projects.
Strong analytical skills and a focus on numbers and results.
Strategic thinking and a high level of responsibility.
Working conditions
Work format: remote or hybrid.
Schedule: Full-time.
Payment: discussed individually.

Comment
Experience working in the Polish market is mandatory, as well as experience with fintech/financial projects.