Founding GTM Lead

Founding GTM Lead
Full-time/Remote
About EVE 
EVE is an AI Revenue Operator for small businesses — turning inbox chaos into revenue.

Most SMBs still run sales through email and RFQ forms instead of CRMs and lose 20–30% of potential revenue simply because leads go stale or follow-ups get missed.

EVE connects directly to the inbox, uncovers hidden opportunities, and helps teams close revenue automatically — with no setup, no CRM, and no heavy process.

We’re backed by Firsthand VC, a16z Scout, Acquisition.com Ventures, Founders Future, and the founders of Slack, Hugging Face, and G2 — and we’re just getting started.

The Role:

• We’re looking for a Founding GTM Lead to help build and scale EVE’s go-to-market motion, with a strong focus on acquisition, distribution, and growth experiments.
• This is an inbound-led, PLG-aligned GTM role. You’ll focus on how users discover EVE, understand its value, start using it, and convert — working closely with founders, Product, and Product Marketing.
• Your impact comes from acquisition strategy, GTM experiments, lifecycle communication outside the product, partnerships, and distribution.
• This is a hands-on founding role, but not a one-person army. We value focus, prioritization, and fast learning over doing everything at once.
   

What You’ll Do

• Drive inbound acquisition and early conversion through repeatable, PLG-aligned GTM motions
• Work closely with Product and Product Marketing to use PQLs, activation signals, and aha moments in GTM messaging, campaigns, and acquisition strategy (without owning in-product flows)
• Design and run weekly growth experiments across inbound acquisition, product messaging, lifecycle communication, and organic demand generation
• Identify and scale underpriced and unconventional acquisition channels, testing quickly and doubling down on what works
• Build partnerships with complementary tools serving the same SMB audience
• Experiment with referral and lightweight viral loops (e.g. “Sent by EVE”, sharing or collaboration signals)
• Engage SMB communities (Slack, Reddit, niche groups) with value-first content and conversations 
   

Messaging, Lifecycle & Distribution

• Define and evolve email and LinkedIn outreach as scalable GTM channels, including messaging direction, testing approach, and success metrics
• Set up and continuously improve lifecycle communication (emails, landing pages, supporting messaging) in collaboration with Product and Product Marketing
• Translate product insights and customer behavior into clear, relatable narratives used consistently across GTM channels
• Contribute to founder-led content and help build a repeatable founder-led distribution system, not one-off posts
   

What You Bring
Must-haves

• 5+ years in GTM, inbound growth, or demand generation roles at SaaS companies
• Strong experience with acquisition and distribution (content, organic, email, LinkedIn, partnerships)
• Experience running growth experiments outside the product
• Strong written communication skills
• Comfortable owning strategy and execution end-to-end
• Experience working closely with founders in early-stage environments
• A hands-on mindset — you like building, testing, and learning fast
• Nice-to-have
• Experience with SMB or non-technical audiences
• AI, productivity, workflow, or automation tools
• Founder-led or community-driven growth experience