SEO Specialist

SEO specialist (AI SEO focus)

Role overview

The SEO specialist is responsible for driving organic growth through search engines by combining classical SEO expertise with AI-driven optimization techniques. This role focuses on technical SEO, on-page optimization, content strategy, and AI SEO methodologies aligned with modern search engine and generative search environments.

Key responsibilities

• Develop and execute SEO and AI SEO strategies aligned with business growth objectives.
• Conduct keyword and intent research using traditional tools and AI-powered platforms.
• Optimize on-page elements including titles, meta descriptions, headings, internal linking, and semantic content structure.
• Implement AI-driven content optimization for search engines and generative AI systems.
• Perform technical SEO audits and collaborate with developers to resolve issues related to indexing, crawlability, site speed, Core Web Vitals, and structured data.
• Optimize websites for search engine bots and AI-based crawlers used by generative search and discovery platforms.
• Monitor and improve website architecture, topical authority, and internal linking strategies.
• Analyze performance using Google Search Console, Google Analytics, and AI-powered SEO tools such as Ahrefs, Semrush, Surfer, or similar platforms.
• Track rankings, organic traffic, conversions, and AI-driven visibility metrics, preparing clear performance reports.
• Work closely with content, PR, and development teams to align SEO, AI SEO, and brand positioning.
• Stay updated on algorithm changes, generative search trends, and AI-driven search technologies.

Required qualifications

• Proven experience as an SEO specialist with hands-on AI SEO implementation.
• Strong understanding of on-page, off-page, technical SEO, and semantic search.
• Practical experience using AI tools for keyword research, content optimization, and SERP analysis.
• Knowledge of how generative AI platforms and large language models influence search visibility.
• Experience with structured data, entity-based SEO, and topical authority building.
• Familiarity with multilingual and international SEO strategies is an advantage.

Skills and competencies

• Strong analytical and data-driven mindset.
• Ability to translate AI insights into practical SEO actions.
• High attention to detail and structured thinking.
• Ability to manage multiple projects and priorities.
• Continuous learning mindset focused on AI and search evolution.

What the role delivers

• Sustainable organic growth across classical and AI-driven search environments.
• Improved visibility in traditional SERPs and generative search results.
• Higher-quality inbound leads driven by intent-based and AI-optimized search strategies.
• Clear, measurable SEO and AI SEO performance outcomes.