Senior CRM Marketing Manager

We’re looking for a skilled Senior CRM Manager to lead end-to-end lifecycle marketing. If you understand user behavior in iGaming, mobile apps, or digital entertainment platforms, we’d love to connect.

Responsibilities:

• Plan, execute, and optimize CRM campaigns (email, push, SMS) across the full user lifecycle
• Develop segmentation, personalization, retention, and reactivation strategies
• Track and analyze KPIs (retention, churn, LTV), conduct A/B testing, and improve user flows
• Collaborate with product, content, and design teams
• Ensure campaigns align with responsible marketing practices and compliance standards

Requirements:

• 4+ years of experience in CRM or retention marketing (iGaming, fintech, or mobile apps)
• Hands-on experience with CRM platforms
• Strong analytical thinking and user-centric mindset
• Experience in emerging markets is a strong advantage
   

What we offer:

• 30 paid days off per year
• Medical insurance or gym membership
• Free corporate English language courses
• Remote work opportunity
• Flexible working hours