Content Marketing Manager

GenAI Works is building the world’s most accessible AI ecosystem. We help people and businesses discover, learn and grow in an AI enabled world, while creating tools and platforms society can trust.

Content is central to how we do this. Our audience of millions expects clarity, credibility and real understanding of AI. This role exists to make sure everything we publish meets that bar.

About the role
 

We are hiring a senior Content Marketing Manager to own content quality, manage a small content team, and actively write high quality copy themselves.

This role oversees three core operational areas:

• Strong hands on copywriting
• Clear editorial judgment and quality control
• Practical team management and delivery oversight

This is not a lightweight coordination role and not a junior content lead. You will proactively be responsible for raising standards, reducing friction and supporting leadership directly.

What You’ll Do

Team Management and support
 

• Manage a small team of writers and contributors.
• Give clear feedback, direction, and coaching to raise output quality.
• Organise work so deadlines are met.

• Reduce dependency on leadership for day-to-day quality control.

   

Content quality and writing
 

• Personally write high quality copy across key channels, including LinkedIn, newsletters, long form articles and campaign messaging.
• Set and enforce a clear quality bar for tone, clarity, structure and credibility.
• Act as final editor for externally facing content before publication.

• Ensure all content reflects deep understanding of AI topics rather than surface level commentary.

   

Content strategy and execution
 

• Translate high level marketing and positioning goals into concrete content plans.
• Ensure consistency across channels while adapting formats appropriately.

• Balance speed with quality. Nothing should ship unclear, rushed, or off brand.

   

AI and LLM driven content
 

• Work fluently with LLM tools as part of the content workflow.
• Improve and humanise AI assisted writing so it reads as clear, credible and genuinely useful.

• Ensure AI-generated content meets GenAI Works standards for trust, accuracy and originality.

   

What We’re Looking For
 

• Proven experience as a Content Marketing Manager, Senior Content Manager, or similar role.
• Excellent copywriting skills. You must be able to produce strong work yourself, not just edit others.
• Direct experience working with AI tools and LLMs in content workflows.
• Strong ability to humanise AI assisted writing so it does not sound generic, over polished, or synthetic.
• Experience managing and improving the output of a small content team.

• High standards and strong editorial judgment.

   

Strong plus
 

• Experience working in AI, developer tools, SaaS, or technical education.
• Familiarity with explaining complex AI concepts clearly to non expert audiences.

• Comfort working in fast moving environments where clarity matters more than volume.

   

How this role is measured
 

• Overall improvement in content quality and consistency.
• Reduced need for leadership intervention on copy and structure.
• Clear, credible AI focused content that earns trust rather than chasing engagement.
• A content team that runs smoothly, hits deadlines, and produces better work over time.