Head of CRM (Philippines)

Requirements:

•  Minimum 2 years of experience as a CRM Manager in iGaming or Gambling.
• Strong understanding of online casino and sportsbook platforms, as well as user behavior in the industry.
• Proficiency in Customer Journey Mapping (CJM) to design trigger-based and event-driven messaging.
• Experience with the Smartico CRM system.
• Skilled in using analytics tools to monitor and assess campaign effectiveness.
• Ability to segment customer databases, develop personalized offers, and design loyalty programs.
• Knowledge of A/B testing methodologies and data-driven optimization practices.
• Excellent communication skills for collaborating with cross-functional teams.
   

 Responsibilities:

• Develop and implement customer relationship management (CRM) strategies for Online Casino & Sportsbook aimed at retaining customers, increasing engagement, and boosting monetization.
• Create, plan, and execute marketing campaigns for segmenting and personalizing user interactions.
• Set up and optimize triggered and automated email, SMS, and push notifications for various user segments based on behavior and preferences.
• Analyze data on user behavior and activity on the platform to develop individualized offers, bonuses, and promotions.
• Work with analytics to evaluate the effectiveness of CRM campaigns and continuously improve strategies based on data.
• Optimize the customer journey, design loyalty programs, and develop personalized offers to retain VIP players.
• Collaborate with development, marketing, and analytics teams to meet CRM strategy goals and enhance customer experience.
• Conduct regular A/B testing of CRM campaigns to improve engagement and retention metrics.
• Monitor iGaming industry trends and apply best practices to develop competitive CRM strategies.
• Manage the CRM platform and tools for automating marketing activities, including setting up and segmenting customer databases.

Why you should join us:

• You will have the chance to influence the product and assemble a team that fits your vision.
• Absence of micromanagement, hierarchy; fast decision-making speed.
• Competitive salary and incentives for your contribution and result.
• Our main working schedule: 10:00 - 19:00 (UTC+2), fully remote plus coworking space payment worldwide.
• The opportunity to participate in the company's internal events: open negotiations and product meetings.
• Perks such as paid sick leave and vacations, plus additional day off in honor of your birthday.

As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.