Performance Marketing Specialist / User Acquisition Manager

At OneFunded Academy, we’re building an educational platform designed to build strong financial literacy and help people make informed, confident decisions in financial markets. Our mission is to make high-quality trading education structured, practical, and accessible — bridging the gap between theory and real market performance.
 

The Academy is a core part of the OneFunded ecosystem, acting as both a standalone educational product and a long-term growth engine for the prop trading platform. We operate globally and scale through performance-driven acquisition, content, and data.
 

We’re currently looking for a Senior User Acquisition Manager to own and scale the acquisition strategy for OneFunded Academy.
 

Challenges you will work on

• Build and scale the User Acquisition function for an education/subscription product
• Own paid acquisition across Meta and Google (primary channels), with testing of new platforms
• Design and optimize educational funnels (lead magnet → free content → paid education → ecosystem products)
• Lead and develop the UA function with a clear path toward Head of Acquisition / Head of Growth (Academy)
• Establish structured media buying and experimentation frameworks
• Work closely with content, product, and analytics teams to improve activation, retention, and LTV
• Manage and scale large marketing budgets ($1M+ monthly) with a strong focus on CAC, payback, and unit economics
• Implement automation and tooling to improve speed, attribution, and cross-team collaboration
   

What you’ll need to succeed

• Strong background in B2C subscription or education products (EdTech, FinEd, SaaS, coaching platforms)
• Proven experience managing $1M+ monthly ad spend
• Hands-on expertise with Meta Ads and Google Ads
• Solid analytical mindset and confidence working with Google Sheets, dashboards, and product analytics tools
• Deep understanding of user psychology in learning products (motivation, progress, habit-building, upsells)
• Ability to work both strategically and hands-on
• English level B2+
   

Nice to have

• Experience scaling educational or content-driven funnels from scratch
• Additional paid channels: TikTok, YouTube, Snap, native networks
• Experience with global markets (US, Tier-1)
• Understanding of trading / finance / investment education
   

Why OneFunded Academy

• Direct ownership over growth of a core educational product
• Clear path to Head of Acquisition / Head of Growth
• Opportunity to build a scalable, data-driven education business
• Global product with long-term LTV focus
• High level of autonomy and fast execution
  
  What We Offer
• Ownership of acquisition strategy 
• Work with large budgets and high-scale performance campaigns
• Direct influence on unit economics and growth metrics
• Opportunity to build and shape your own team
• Remote work with flexible schedule
• Work in a fast-growing global prop trading firm
• Performance bonuses and incentives