Performance Marketing Specialist

Job title: Performance marketing manager

Work format: Remote

Employment type: Full-time

Role overview

The Performance Marketing Manager is responsible for planning, executing, and scaling paid digital campaigns across multiple channels with a strong focus on measurable business results. This role owns performance strategy, budget efficiency, analytics, and continuous optimization to drive qualified leads, sales, and revenue growth.

Key responsibilities

• Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant platforms.
• Develop data-driven media strategies aligned with business goals and growth targets.
• Manage and optimize advertising budgets to achieve target CPA, ROAS, and conversion metrics.
• Build and test funnels, creatives, audiences, and landing page strategies in collaboration with design and content teams.
• Track, analyze, and report campaign performance using analytics tools and dashboards.
• Conduct A/B testing on creatives, audiences, and offers to improve performance at scale.
• Work closely with sales, SEO, and content teams to ensure full-funnel alignment.
• Monitor market trends, platform updates, and competitor activity.
• Maintain clear documentation, reports, and performance forecasts.
   

Requirements

• Proven experience as a Performance Marketing Manager or Paid Media Specialist.
• Strong hands-on expertise with Google Ads and Meta Ads.
• Solid understanding of funnels, attribution models, and conversion tracking.
• Experience with analytics tools such as Google Analytics, Google Tag Manager, and ad platform dashboards.
• Ability to manage multiple campaigns and budgets simultaneously.
• Strong analytical thinking and decision-making based on data.
• Excellent communication and reporting skills.
• High level of self-organization and accountability in a remote work environment.
• Professional working proficiency in English.

Nice to have

• Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms.
• Background in e-commerce, lead generation, or international markets.
• Experience working with CRM systems and marketing automation tools.
• Understanding of SEO and content performance synergy.

What we provide

• Fully remote work with flexible location.
• Direct impact on business growth and strategic decisions.
• Opportunity to work with international markets and diverse industries.
• Clear performance metrics and growth-oriented environment.
• Long-term collaboration with room for professional development.