Retention Manager

🕵‍♀️ What's Up Partners is looking for a proactive Retention Manager to join our team and strengthen the product.

About you:
• 3+ years of experience in end-to-end CRM campaign management and ownership;
• strong experience with no-code CRM platforms, Customer.io is a must;
• upper-Intermediate English or higher (spoken and written);
• 1+ year of hands-on experience in the iGaming industry.

Key competencies:
• high attention to detail and accuracy in reporting and campaign setup;
• strong analytical skills and data-driven decision-making;
• ability to work in a fast-paced, dynamic environment with changing priorities;
• deep interest in customer behavior and improving the user journey;
• creative and performance-oriented approach to optimization.

Responsibilities:
• build and launch CRM campaigns using automation tools, track performance and optimize results;
• collaborate closely with product and acquisition teams;
• manage promos and activities on the platform, own retention and churn metrics;
• create email flows, SMS, pop-ups and in-app notifications, including copywriting;
• manage reporting, identify needs for new CRM features and optimize existing workflows;
• stay up to date with CRM trends and tools, with a focus on Tier 1 markets;
• ensure high quality and consistency of daily CRM campaign execution;
• process and prioritize internal requests, support feature validation and implementation.

Nice to have:
• experience with Optimove or Smartico.

🚀 What we offer:
• professional and career growth — you will work in a company that supports initiative, invests in development, and encourages growth within the team.
• interesting tasks that require creative thinking and non-standard solutions.
• strong, respected, and supportive team that values results and humanity;
•training and development: the opportunity to attend courses, training sessions, and specialized events at the company's expense;
• flexible work schedule and the possibility of remote work;
• paid sick days and vacation.