Head of CRM (Asia)

Minimum 2 years of experience as a CRM Manager in iGaming or Gambling.
Strong understanding of online casino and sportsbook platforms, as well as user behavior in the industry.
Proficiency in Customer Journey Mapping (CJM) to design trigger-based and event-driven messaging.
Experience with the CRM systems.
Skilled in using analytics tools to monitor and assess campaign effectiveness.

Ability to segment customer databases, develop personalized offers, and design loyalty programs.
Knowledge of A/B testing methodologies and data-driven optimization practices.
Excellent communication skills for collaborating with cross-functional teams.

Responsibilities:
Develop and implement customer relationship management (CRM) strategies for Online Casino & Sportsbook aimed at retaining customers, increasing engagement, and boosting monetization.
Create, plan, and execute marketing campaigns for segmenting and personalizing user interactions.
Set up and optimize triggered and automated email, SMS, and push notifications for various user segments based on behavior and preferences.
Analyze data on user behavior and activity on the platform to develop individualized offers, bonuses, and promotions.
Work with analytics to evaluate the effectiveness of CRM campaigns and continuously improve strategies based on data.
Optimize the customer journey, design loyalty programs, and develop personalized offers to retain VIP players.
Collaborate with development, marketing, and analytics teams to meet CRM strategy goals and enhance customer experience.
Conduct regular A/B testing of CRM campaigns to improve engagement and retention metrics.
Monitor iGaming industry trends and apply best practices to develop competitive CRM strategies.
Manage the CRM platform and tools for automating marketing activities, including setting up and segmenting customer databases.