CRM Manager (Smartico)

We are looking for a highly motivated CRM Manager with strong experience in customer lifecycle management, retention marketing, and multi-channel communication strategies. The ideal candidate is data-driven, proactive, and comfortable working in a fast-paced environment.

Key Responsibilities

Develop, launch, and optimize automated retention and reactivation flows across multiple communication channels (Email, SMS, Push Notifications, In-App/Inbox, WhatsApp, Telegram, Viber).

Manage all CRM activities throughout the customer lifecycle: onboarding, engagement, retention, churn prevention, and win-back.

Set up advanced segmentation, targeting, and personalization strategies to improve engagement metrics.

Create and execute email marketing campaigns, including A/B testing and performance optimization.

Work closely with product, marketing, and analytics teams to align CRM initiatives with overall business goals.

Monitor CRM campaign performance and produce clear, actionable insights.

Maintain high delivery, compliance, and quality standards for all communication channels.

Requirements

English level: Upper-Intermediate (spoken) or higher — ability to communicate confidently with international teams.

Strong CRM and Email Marketing expertise — deep understanding of customer journey, segmentations, automation, and performance metrics.

Hands-on experience with Smartico (mandatory).

Proven ability to build and manage automated retention flows and multi-step campaigns.

Highly desirable: prior experience working with crypto casinos or online gambling platforms.

Experience in orchestrating multi-channel communication (Email, SMS, Push, Inbox, WhatsApp, Telegram, Viber).

Strong analytical mindset and proficiency with CRM dashboards, reporting, and optimization tools.

Ability to work independently, meet deadlines, and deliver high-quality results.

Nice to Have

Knowledge of iGaming-specific KPIs and player lifecycle.

Familiarity with bonus systems, gamification, or loyalty programs.