GTM Manager

About us

We’re buzzabout—an AI-driven social media insights tool that extracts real-time signals from billions of conversations across Reddit, TikTok, YouTube, Instagram, and X. Agencies and in-house teams use us to understand audiences, validate ideas, and craft high-performing content—fast.

We already have 10,000+ users and a roster of well-known brands using our product. We’re small, scrappy, and shipping quickly—and we’re looking for the first Marketer to own our story end-to-end.

The role

You’ll be the engine behind our awareness and demand. From LinkedIn threads to in-depth guides, you’ll turn raw audience insights into content people actually want to read—and that our sales team wants to send.

This is a builder role: lots of autonomy, high trust, and a wide surface area.

What you’ll do

• Own the content strategy and editorial calendar across channels; align with business/launch goals.
• Turn buzzabout data into narratives: trends, analyses, POV posts, and reports.
• Create a content system for repurposing: one flagship asset → many LinkedIn posts, threads, emails, clips.
• Run content for: company LinkedIn page, founder’s personal page, and employee advocacy program.
• Develop creator-style formats (POV videos, clips) and ghostwrite exec posts.
• Automation & webhooks: Connect tools with Zapier/Make/n8n and webhooks; create “if X then Y” automations (e.g., trial starts → onboarding email + Slack alert).
• Monitor social discussions (using buzzabout) to spot hooks, objections, and hot takes we should address.
• Write and edit blogs, articles, and guest posts; build topical clusters and pillar pages.
• Pitch and place guest articles, newsletters, communities, and industry roundups.
• Personalization: Dynamic content and emails using firmographic/behavioral signals; on-site personalization for priority segments.
• Produce case studies with customers (interviews, storytelling, outcomes, and visuals).
• Own newsletters, product updates, onboarding and re-activation flows.
• Email infrastructure: Set up SPF/DKIM/DMARC, list hygiene, deliverability monitoring, and preference centers; instrument behavioral triggers.
• PLG loops: NPS prompts, referral/affiliate tracking, in-product upsell nudges, and usage-based messaging.
• buzzabout-powered workflows: Use our own dataset/API to auto-surface trending topics, seed content briefs, refresh ICP pages, and trigger “trend detected” alerts to Slack.
• Partner integrations: Build simple integrations for co-marketing (Slack, Notion, Sheets) and manage partner UTM/link tracking.

Nice-to-haves (not required)

• Engineering/tech background will be HUGE advantage.
• Comfort on camera for short-form videos/webinars.
• Experience running a newsletter or community.
• Basic visual editing (Figma/Canva or other tools).
• Agency background or selling to agencies.

You’ll thrive here if you…

• Love shipping: bias to action, tight feedback loops, clean copy.
• Think like a strategist, write like a journalist, and market like a creator.
• Can turn messy insights into simple, punchy storytelling with receipts.
• Enjoy wearing many hats and owning outcomes, not just outputs.

Our stack (flexible)

Notion (editorial), Loops (email), Framer (site), Amplitude + GA4 + GTM, Figma, Outrank.so, Clay, Ahrefs and—of course—buzzabout for social listening and research.

Benefits & Perks

• Meaningful stock options (real ownership, not token).
• Competitive salary, flexible schedule, and fully remote.
• Learning budget.
• Zero unnecessary meetings.
• Big impact: your work will shape the brand and the category.