Retention Manager (iGaming)

We are seeking a data-driven and customer-focused Retention Product Manager to join our product team.
In this role, you will own the full retention experience across multiple iGaming brands, designing personalized engagement funnels, optimizing promotion mechanics, and driving long-term player value.

Working closely with CRM, BI, VIP, Design, and Product teams, you will turn behavioral insights into retention strategies that increase player activity, loyalty, and lifetime value. If you have experience managing retention in iGaming and want to influence product decisions at scale, we’d love to connect with you.

How You Will Make an Impact

• Analyze player cohorts, funnels, and in-product behavior to identify retention trends, churn risks, and revenue opportunities
• Develop the Retention Roadmap including missions, gamification features, tournaments, progression systems, and bonus mechanics
• Design personalized life-cycle journeys with tailored incentives, segmentation logic, and targeted user flows
• Collaborate with CRM teams to create and optimize automated communication flows including push, in-app, and email campaigns
• Optimize bonus systems, reload mechanics, engagement loops, and reward structures to maximize retention and ARPU
• Lead A/B testing initiatives for product features, promotional strategies, and communication touchpoints
• Coordinate cross-team implementation of retention features together with Tech, Design, BI, and Product teams
• Monitor churn indicators and create data-driven reactivation strategies for returning and high-value players
• Research competitors’ retention tools, UX patterns, and engagement mechanics to identify improvement opportunities
• Improve in-product user journeys such as onboarding, missions, rewards, payments, and home-page personalization
• Ensure that retention features are implemented efficiently, meet KPIs, and deliver measurable impact on player activity

• Work closely with VIP Product and CRM to ensure seamless integration of retention logic across VIP and non-VIP segments

   

What Will Help You Succeed in the Role

• At least 1 year of experience as a CRM Manager or Retention Manager in the iGaming industry
• Strong understanding of user life-cycle management, segmentation, and behavioral psychology in gaming
• Hands-on experience with bonus systems, engagement campaigns, missions, and tournaments
• Ability to work with analytics dashboards and interpret retention metrics such as DAU, WAU, churn, LTV, ARPU, conversion to deposit, and session depth
• Experience collaborating with CRM tools (Smartico, Customer.io, etc.)
• Comfortable managing complex product features with multiple stakeholders and dependencies
• Strong communication and documentation skills with the ability to translate ideas into clear requirements
• Attention to detail and ability to prioritize in fast-moving environments

• Intermediate or higher level of English proficiency for effective communication with international partners

   

What We Offer

• Remote work with a flexible morning start
• Unlimited paid vacation days
• 10 paid sick leave days
• Necessary work equipment and tools
• Compensation for sports activities, language learning, or professional courses
• Gifts for important events
• Employee referral bonus program
• Opportunities for professional development
• No micromanagement and quick decision-making processes