Marketing (SEO Content) Specialist

We are looking for a Marketing (SEO & Content) Specialist who will be responsible for building and executing a strong SEO-driven marketing presence for the company.

This role combines SEO strategy, content, analytics, and cross-team collaboration, with a growing focus on AI-driven search visibility (AI-SEO / AISO).

Requirements:

• Experience in working with content: creation, administration, content plans, and content strategy;
• Experience in Social Media Management (SMM);
• Experience working with content and media platforms (websites, portals);
• Proven experience in developing marketing strategies for IT service companies;
• Experience with product companies is a plus, but not mandatory;
• Strong understanding of SEO principles (on-page, technical, content-driven SEO);
• Analytical mindset and ability to work with performance data;
• Proactive approach and strong communication skills.
   

Responsibilities:

1. SEO Strategy & Planning

• Develop and implement SEO strategy aligned with business and marketing goals;
• Plan, prioritize, and manage SEO tasks and initiatives.

2. Semantic Core & Website Structure

• Keyword research and clustering;
• Building logical site structure and resolving keyword cannibalization.

3. On-page & Content SEO

• Prepare content briefs and technical requirements for copywriters;
• Optimize landing pages and blog content;
• Work with meta data, internal linking, and content relevance.

4. Technical SEO

• Conduct technical SEO audits;
• Monitor indexing, website performance, and Core Web Vitals;
• Provide SEO support during website changes and migrations.

5. AI-SEO / AISO

• Optimize content for AI-driven search results (AI Overviews, ChatGPT, etc.);
• Improve brand visibility in AI-powered search environments.

6. Link Building & PR Support

• Control backlink quality;
• Participate in anchor list creation;
• Evaluate link placement effectiveness.

7. Analytics & Reporting

• Monitor rankings, traffic, conversions, and SEO KPIs;
• Analyze results and prepare regular reports.

8. Communication & Coordination

• Collaborate with developers, copywriters, and the marketing team;
• Control execution of SEO-related tasks."