Media Buyer (Facebook)

Requirements:

• User acquisition expert: 2+ years of proven track in building marketing retention campaigns for a consumer product through ad networks;
• Previous experience with ad networks;
• Gambling experience is mandatory;
• Work with creatives, experience with setting up tasks for video creatives;
• Experience in A/B testing and campaign optimization;
• Ability to identify issues within campaigns and develop solutions quickly;
• Understanding user journey, user segmentation, engagement, and customer experience;
• Ability to analyze and understand such metrics as CTR, CR, CPA;
• Previous work with such tools as Jira, Tableau;
• Understanding how to work with pixels, postbacks, user cookies;
• Remote work experience: ideally, in an international team;
• Flexible and open to feedback, with a continuous improvement mindset;
• Comfortable working independently and managing large-scale ad budgets;
• Good English communication skills

Responsibilities:

• Launch retargeting and performance campaigns;
• Research new direct publishers that can be integrated via RTB or XML;
• Manage the structure of retargeting campaigns;
• Close work with existing campaigns.