Account-Based Marketing Analyst

AltexSoft is Technology & Solution Consulting company. Over 100 US-based and 200 worldwide businesses have chosen us as their Technology Consulting Partner.

AltexSoft is looking for an Account-Based Marketing Analyst to join our team. You will focus on the analysis of companies in the travel, hospitality, and transportation industries, studying their business models, identifying problem areas, and searching for potential opportunities. Along the way, you will closely cooperate with marketing, client engagement, and delivery teams. 

Required skills
Proven track record of conducting effective market research and analysis 
Strong analytical and critical thinking skills 
Bachelor’s or master’s degree in marketing, business/finance or science major 
Proficiency in Excel and PowerPoint 
Knowledge and proficiency with LLMs, like GPT, Gemini, Claude, Perplexity, and others 
Good to have knowledge of Zoho CRM (or any other CRM), Clay 
Upper-intermediate level of English 
Ability to consistently provide top-class performance and desire to grow professionally 

Responsibilities
Conduct research on leading companies in the travel industry to understand their growth strategies, business models, revenue streams, and cost structures. 
Analyze decision-makers in these companies, identifying their potential needs, challenges, and areas of interest. 
Consolidate information into reports and presentations that clearly communicate findings and recommendations to stakeholders. 
Create pitch decks showcasing strategic initiatives or solutions for leading companies in the travel industry. 
Search for leads based on the predefined client profile. 
Maintain the leads database by storing verified contact details in the CRM. 
Create and manage email and LinkedIn campaigns using Expandio and Lemlist. 
Write messages and emails for outreach campaigns targeting potential clients.