Middle / Senior CRM Manager

We’re scaling an iGaming product for the US market and are looking for a Middle/Senior CRM Manager who can take full ownership of retention, player lifecycle, and CRM systems.

This is not a “send a few campaigns” role.

You’ll be building the CRM engine that drives LTV, retention, and revenue - from foundation to scale.

If you love working with data, segmentation, player behavior, and want real impact on business metrics - keep reading.


Build and scale a high-performance CRM & retention system for an iGaming product operating in a competitive US market.

 Who We’re Looking For - You’re someone who:

• Understands player lifecycle in iGaming (onboarding → activation → retention → reactivation)
• Can design CRM strategy, not just execute tasks
• Thinks in metrics, cohorts, funnels, and hypotheses
• Takes ownership and drives results, not approvals
• Wants to build from scratch and scale, not maintain legacy chaos

We’re open to:

• Senior CRM managers from iGaming
• Strong Middle/Senior specialists from betting, fintech, subscriptions, or e-commerce who understand retention deeply

Key Skills & Experience

• Hands-on experience with CRM / ESP platforms (Customer.io, Smartico, Optimove, Braze, or similar)
• Strong player segmentation skills (value-based, behavioral, lifecycle-driven)
• Experience building:
  • Trigger-based flows
  • Transactional communications
  • Promo & lifecycle campaigns
• Deep understanding of retention & monetization metrics (LTV, churn, ARPU, reactivation)
• Confident with Google Sheets / Excel (analysis, models, reporting)
• Experience with multi-channel CRM (email, SMS, WhatsApp, messengers, calls) — big plus
• Independent, structured, and business-oriented mindset

Responsibilities

• Own and develop the CRM & retention strategy for the product
• Build and optimize triggered, promo, and lifecycle campaigns
• Monitor performance: nothing is done “just because”
• Analyze results, test hypotheses, and improve KPIs
• Work closely with Product, Marketing, Analytics, and Operations
• Lay a scalable CRM foundation for future growth and new GEOs

 Why This Role Is Interesting

• Real impact on revenue, LTV, and player retention
• US iGaming market -  complex, competitive, high-stakes
• Opportunity to build CRM from zero, not fix legacy systems
• Fast decisions, low bureaucracy, high trust
• Clear growth path to Head of CRM

👉 If you’re looking for a role where CRM is a core growth lever, not a support function — this is it.