Product Marketing Manager (Rerformance Funnels)

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 160+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement.

At Promova, growth is about driving meaningful, measurable results.

We’re looking for a Middle Growth Marketing Specialist to join our team and work hands-on with growth experiments that improve marketing performance and business efficiency.

In this role, you will optimize and experiment across the marketing funnel — from acquisition to conversion. You’ll analyze data, identify growth opportunities, formulate and test hypotheses, and scale successful solutions to drive sustainable growth.

This position is a strong fit for someone analytical, results-oriented, and comfortable working in a fast-changing environment while taking ownership of outcomes.

Your Area of Impact:

• Growth execution: Build, launch, and improve marketing funnels and landing pages to increase conversion and revenue.
• Analytics & insights: Analyze performance metrics, track key trends, and turn data into clear growth opportunities.
• Experimentation: Run growth experiments end-to-end — from hypothesis generation and testing to validation and scaling.

• Market awareness: Monitor competitors and market trends to identify new ideas and benchmarks.

   

Professional Expertise You Will Need for This Role:

• 1 year of experience in a PMM or GM role. Previous experience in User Acquisition Management (UAM) with Meta Ads and Google Ads would be a great plus.
• Funnel & CRO expertise: Independent management and optimization of key funnel stages (ad -> LP/funnel -> paywall -> product); designs and runs complex A/B tests.
• Advanced analytics & tracking: Performing deep-dive analyses in Amplitude, Tableau (or similar), setting up and troubleshooting event tracking, evaluating metrics and trends.
• Experimentation & growth modeling: Building hypotheses, prioritizing experiments, interpreting results, and scaling high-impact growth initiatives.
• Market & competitor research: Conducting independent research on market trends, competitors, and best practices; applying insights to growth strategy.
• Cross-platform performance knowledge: Proven collaboration with User Acquisition Managers and Creative Marketers; Understanding UA approaches across multiple channels (Meta, Google Ads, etc.) and supporting launches of new initiatives or products.

• English Level — B1+

   

Why This Role Can Be Interesting to You:

1. Ownership & Measurable Impact

• End-to-End Autonomy: Lead the entire hypothesis lifecycle — from research to execution and scaling.

• P&L Influence: Drive revenue growth and profitability with highly visible, data-backed results.

   

2. Full-Funnel Optimization

• 360° Mastery: Optimize the complete user journey, from high-converting landing pages to personalized paywalls.

• Strategic Insight: Conduct deep market research and benchmarking to shape long-term growth roadmaps.

   

3. High-Performance Collaboration

• Cross-Functional Synergy: Act as the hub between UA, Product, Creative, and CRM to align business priorities.

• Agile Growth: Pivot strategies in real-time based on data to capture the most effective growth levers.

   

4. Clear Career Progression

• Vertical Growth: Direct path from Performance Marketing ownership to Senior and Leadership roles.

• Horizontal Scope: Lead cross-functional initiatives to broaden your expertise across Brand and Product.

   

Corporate Benefits

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️ Fun&Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

If you’re ready to help reimagine language learning for today’s world, let’s do it together!