B2B Marketing Manager (Perfomance)

We are the creators of a new fintech era!
Our mission is to revolutionize the world by making blockchain technology accessible to everyone in everyday life. WhiteBIT is a global team of more than 1,400 professionals united by a shared vision of shaping the Web3 future.
We are building our own blockchain ecosystem, ensuring maximum transparency and security for over 8 million users worldwide. Our cutting-edge solutions, rapid adaptation to market challenges, and technological excellence set us apart from traditional companies.
Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT, and VISA.

The future of Web3 starts with you — join us as a B2B Marketing Manager (Perfomance)!

Requirements: 

- 3+ years of B2B marketing experience with a strong focus on digital
- Deep understanding of how SEO, PPC, PR, partner marketing and branding work and reinforce each other, plus hands-on experience with these channels
- Experience creating presentation materials and marketing content for different stages of the funnel
- Experience managing external vendors and coordinating a team of executors
- Experience working closely with Sales and other internal departments
- Strong strategic planning skills and proven experience working with marketing KPIs
- Confident use of analytics and automation tools (Google Analytics, CRM systems, email platforms, etc.)
- Solid understanding of key metrics: CPL, CAC, LTV, conversion to SQL/MQL, etc.
- Fluent English (Upper-Intermediate+)

Strong soft skills:
- Analytical mindset
- Proactivity and initiative
- Ability to build, explain and defend a marketing strategy
- Strong self-organization
- Experience in negotiations with partners and media

Responsibilities:

- Develop and execute marketing strategies within the B2B direction
- Manage and optimize the following marketing channels, involving line specialists and executors where needed:
- SEO – together with the SEO specialist, generate ideas to scale organic lead generation
- PPC – generate hypotheses and set tasks for launching and optimizing ad campaigns
- PR – prepare press releases, announcements and expert content
- Media & content – create and update presentation materials and other sales/marketing assets
- Partnerships – provide marketing support for partnerships with B2B clients and partners
- Build and improve marketing analytics and channel reporting; form insights and hypotheses based on data
- Monitor and manage marketing metrics and budget; adjust strategy based on performance
- Collaborate with external vendors and internal teams to deliver campaigns and initiatives
- Initiate, develop and support marketing activities aimed at lead generation and growing the number of positive ROMI customers.

Will be a plus: 

- Experience in Web3/crypto is a plus, but not mandatory

Умови роботи

Immerse yourself in Crypto & Web3:
- Master cutting-edge technologies and become an expert in the most innovative industry.
 

Work with the Fintech of the Future:
- Develop your skills in digital finance and shape the global market.
Take Your Professionalism to the Next Level:
- Gain unique experience and be part of global transformations.
Drive Innovations:
- Influence the industry and contribute to groundbreaking solutions.
Join a Strong Team:
- Collaborate with top experts worldwide and grow alongside the best.

Work-Life Balance & Well-being:
- Modern equipment.
- Comfortable working conditions, and an inspiring environment to help you thrive.
- 24 calendar days of paid leave.
- Additional days off for national holidays.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career!
Let’s Build the Future Together!