CRM Manager (Senior / Team Lead) to $3500

We are looking  for a CRM Manager (Senior / Team Lead) for a new casino brand for our Partner.
 

iGaming | New Casino Brand

📍 Remote / Hybrid
🕒 Full-time

🌍About the Project

For our partner, a fast-growing iGaming group, we are looking for an experienced CRM Manager (Senior / Team Lead) to lead retention strategy for a newly launching online casino brand.

This is a key role with strong ownership: from building CRM processes from scratch to scaling retention mechanics and managing a growing CRM team as the brand matures.

📝 Key Goals of the Role

• Build and launch the CRM & retention strategy for a new casino brand
• Increase player lifetime value (LTV), retention rate, and repeat deposits
• Set up scalable CRM processes, automation, and analytics
• Take ownership of CRM performance KPIs and team results

Key Responsibilities

Strategy & Retention

• Develop and implement CRM & retention strategy across the full player lifecycle
• Design bonus mechanics, loyalty programs, VIP journeys, and reactivation flows
• Own CRM KPIs: retention, churn, ARPU, LTV, conversion to repeat deposits

Campaign Management

• Plan, launch, and optimize multi-channel CRM campaigns:
  • Email, SMS, Push, In-app, Messengers
• Build automated and triggered flows (onboarding, retention, churn, reactivation)
• Run A/B tests on content, mechanics, timing, and segmentation

Segmentation & Analytics

• Build advanced player segmentation based on behavior, value, and activity
• Analyze CRM performance and provide clear insights and recommendations
• Work closely with BI / Analytics teams on reporting and dashboards

Team & Cross-Functional Work

• Act as Senior CRM expert or Team Lead (depending on future structure)
• Mentor and guide CRM managers / specialists as the team scales
• Collaborate with Marketing, VIP, Payments, and Support teams

• Participate in CRM (GreyTech), setup flows, and process 

   

✅Requirements

Must-Have

• 3+ years of experience in CRM / Retention in iGaming (casino is mandatory)
• Proven experience launching or scaling CRM for a new or fast-growing brand
• Strong understanding of player behavior, bonuses, and gamification mechanics
• Hands-on experience with CRM platforms (e.g. Optimove, Customer.io, Salesforce, etc.)
• Confident working with segmentation, funnels, and CRM analytics
• Experience owning KPIs and driving measurable business results

Nice to Have

• Team lead or mentoring experience
• Experience with multi-brand or multi-GEO casino products
• Basic HTML knowledge for CRM templates
• Experience working closely with VIP teams

🎁What Company Offers

• Opportunity to build CRM from scratch for a new casino brand
• High level of ownership and influence on product growth
• Competitive market-level compensation + performance bonuses
• Remote work format
• Fast decision-making, no heavy bureaucracy
• Long-term growth opportunities within a multi-brand iGaming group

📩 Apply to explore this opportunity and discuss details confidentially.