Email Marketing Manager

About GenAI Works

GenAI Works is the largest AI community in the world. We help people and businesses discover, learn and grow in an AI enabled world. 

Our platform brings together millions of AI curious minds through LinkedIn, newsletters, education products and community driven content. Email is one of our most important channels. We have a large and highly engaged subscriber base that relies on us for trusted insights, education and product updates.

We are now expanding our marketing capability and looking for someone to take full ownership of our email ecosystem.

Role Overview

We are hiring a highly organized Email Marketing Manager who can build and run a best in class email program while improving the structure, consistency and performance of all outbound communication.

You will own email strategy and lifecycle execution across newsletters, product announcements and community content. You will also create clear briefs for our content and design teams so that campaigns are delivered with quality and cohesion at scale.

This role is suited to someone who is proactive, structured and comfortable taking initiative. You will not be expected to produce every asset yourself. Your strength should be orchestration, clarity of briefing and operational excellence. You should be confident using AI tools throughout your workflow.

Key Responsibilities

• Develop and execute email marketing strategies, including newsletters, lifecycle campaigns, and product updates.
• Manage CRM systems, including segmentation, data hygiene, workflows, and migrations.
• Collaborate with content, design, and data teams through clear briefs to align messaging with product and community goals.
• Leverage AI tools to enhance personalization, automation, and campaign efficiency.
• Maintain campaign calendars, monitor performance, and identify opportunities for process improvements.
• Operate independently with strong ownership, organization, and attention to detail.
   

Personal Qualities

• Self starter mentality with the ability to work autonomously.
• Proactive problem solver who anticipates needs and takes initiative.
• Collaborative, clear communicator and comfortable managing cross functional work.
• Curious, adaptable and excited to work in a fast moving AI environment.
   

What Success Looks Like in the First 90 Days

• A structured and consistent email cadence across all key segments.
• Clear briefing processes in place that improve collaboration with the content team.
• A defined CRM transition plan with accurate data and minimal disruption.