Marketing Manager to $2750

Role mission

Own the operational day-to-day marketing processes. You’ll define positioning and communication, architect an acquisition roadmap across paid channels, and drive a disciplined experimentation engine to lift acquisition, activation, engagement, and revenue. You’ll work in collaboration with Product/Design/UA with the main focus on iOS.

Key responsibilities

1) Strategy execution (Senior) 

• Execute given mobile growth strategy across the funnel (awareness → store → install → onboarding → monetization).
• Work with CMO on ICP/segmentation, value propositions, and messaging hierarchy; align with Product on audience needs and jobs-to-be-done.
• Run roadmap and reports with key KPI.

2) Communications & Positioning (Senior)

• Execute given cross-channel communication strategy: brand narrative, benefits claims, proof points, and objection handling.
• Ensure message consistency from ads → store assets (CPPs) → onboarding → paywalls → Features.
• Work with Content on creative briefs, storytelling angles, and key messages.

3) User acquisition & channel operations (Middle)

• Partner with the UA team (and agencies/contractors) to brief creatives, align targeting, and product page page/store consistency.
• Coordinate spend and testing across Apple Search Ads, Google App Campaigns, Meta, TikTok, and other networks.
• Ensure MMP tracking is reliable; define source-of-truth dashboards; reconcile discrepancies with finance/BI.

4) App Store Optimization (ASO) & store presence (Middle)

• Lead keyword research, metadata updates, screenshots/videos, Custom Product Pages, and seasonal creatives.
• Manage App Store Events / In-App Events to boost re-engagement and discoverability.
• Monitor ratings/reviews; drive initiatives that lift star ratings and address feedback at scale.

5) Research & insights (Middle)

• Collect and synthesize user feedback (reviews, support tickets, surveys, UGC) for UX research and marketing claims.
• Analyze competitors’ in-app flows, paywalls, pricing, and ad strategies to identify best practices and gaps.
• Maintain up-to-date campaign and experiment documentation (decisions, learnings, playbooks).
• Analyze cohort behavior and revenue/LTV by channel, creative, geo.
  
   

Success metrics (owned or co-owned)

• Store conversion rate (impressions → install).
• CR install-trial, trial-purchase, install-purchase.
• CAC, ARPPU, active subscriptions 
• Shared: Revenue, Growth profit, CR Install - Paid 

Qualifications

Must-have

• 2+ years in growth/marketing for consumer mobile apps (iOS), including hands-on A/B testing.
• Strong experimentation focus
• Practical ASO experience (metadata, creatives, CPPs, store tests).
• Familiarity with UA channels (ASA, Google, Meta, TikTok) and creative briefing/iteration.
• Comfortable with analytics & attribution: MMPs (e.g., Appsflyer/Adjust)
• Firebase/GA4/Amplitude/Mixpanel analytics skill

Nice-to-have

• Comfort in Figma for light edits/wireframes; familiarity with creative testing methodologies.
• Technical knowledge regarding the issuing of tasks for the bottom of the funnel for developers and designers, for conducting and organizing A/B tests, such as onboarding, paywalls, products, etc
  
   

30/60/90-day plan 

• 30 days: Audit funnel, current tasks, store presence; propose top 5 quick wins; ship 1–2 low-risk tests.
  
   
• 60 days: Stand up prioritized growth roadmap; launch/store A/B tests; first monetization experiment live.
  
   
• 90 days: Demonstrate measurable lifts in ≥2 core KPIs; scale UA + ASO motions.

Current marketing Team structure:

CMO 

Marketing Manager // User acquisition manager

Content manager 

Steps to hire

1. Call with recruiter
2. Call with CMO
3. Paid test task
4. Final call with CEO and CMO