Head of Retention (iGaming)

We are an international iGaming-company with our own B2C products and a team of professionals. We are developing our own platform (in-house).

We are looking for a Head of CRM who will take full responsibility for the CRM direction: from strategy and segmentation to campaign setup, analytics, and growth of key metrics. We seek a product-minded person who acts quickly and is used to bringing ideas to fruition.
 

Main responsibilities:

• Development of the project CRM strategy: segmentation, player life cycles, trigger and mass campaigns.
• Planning and launching CRM campaigns across all channels (email, push, SMS, Telegram, in-app).
• Building and optimizing regular flows: onboarding, reactivation, churn prevention, VIP/Pre-VIP, LTV growth.
• Managing bonus and promo mechanics together with Bonus/Promo teams: calculations, targeting, KPIs.
• Creating and maintaining the CRM content calendar + unified testing calendar.
• CRM analytics: setting metrics and monitoring RR, DAU, CR→dep1-dep5, BR, Bonus ROI, OR/CTR.
• Hypothesis development and A/B testing: formulation, launching, analysis.
• Managing channel deliverability: domains, reputation, infrastructure with Tech.
• Coordinating work with design, copywriters, BI, and tech teams.
• Regular reporting on CRM effectiveness and proposing optimizations.
   

Requirements:

• Experience in CRM in iGaming.
• Strong product logic: understanding of LTV, retention, behavioral analytics.
• Knowledge of CRM platforms (Customer.io / others).
• Ability to work with data.
• Skills in hypothesis building, A/B testing, analysis.
• Systematic approach, quick decision-making, ability to work at a fast pace.

What is important in this role:

• Full responsibility for metrics and growth.
• Opportunity to build the CRM system “for yourself”: processes, flows, reporting, test calendar.
• Direct access to data and fast implementation speed.
• High impact on retention, monetization, and project ROMI.
   

What we offer:

• Competitive compensation matching experience and skills.
• Remote work format with flexible start of the workday.
• Prospects for professional growth and influence on the product.
• Paid vacation, sick leave, and day off.