Marketing Analyst (SEO/AI Visibility)

Our family-style company is looking for a Marketing Analyst (SEO & AI Visibility) to help grow our organic presence in European and North American markets. This is an opportunity to shape how our service pages, blogs, and company materials reach both search engines and real users.

About the Role
At UKAD, you’ll focus on analyzing and optimizing content rather than pure copywriting. Your work will make our service pages, blogs, and other materials clear and effective for search engines, AI algorithms, and real users, combining data-driven insight with creativity.

What you’ll do:

• Analyze search demand across SE, NO, DK, NL, UK, and US markets, and optimize service pages for structure, clarity, and AI visibility
• Audit and improve pages, drafts, and notes while keeping a consistent, factual tone
• Track competitor backlinks, identify opportunities, and suggest link-worthy content
• Track competitors, trends, and AI visibility in key areas (.NET, Umbraco, Optimizely, AI, Staff Augmentation)
• Monitor performance in GA4, Search Console, and Semrush: top pages, AI visibility, keyword growth, CTR, technical issues

• Recommend priorities for updates every 2-4 weeks.

   

What We’re Looking For:

• Experience in B2B IT or digital agencies
• Strong SEO knowledge: keywords, search intent, on-page and basic technical SEO
• Understanding of service page structure in IT outsourcing
• Ability to analyze content, not just write it
• Experience with Semrush, Ahrefs, GA4, and Search Console
• Analytical mindset and comfort working with data
• Good written English, structured and clear (not necessarily creative)

• Understanding of target audience (CTOs, Tech Leads, founders, digital agencies) is a plus.

   

Nice to have:

• Basic understanding of technologies: .NET, Azure, React, CMS, AI integration
• Experience monitoring AI search results / AI overviews
• Experience managing content plans across multiple markets

• Ability to create content briefs for technical articles.

   

What We Expect:

• Improved organic visibility for key areas within 3–6 months
• Increased number of key pages appearing in AI overviews
• Higher CTR on main service pages
• Structured pages created and updated
• Citation & backlink opportunities identified with priorities
• Regular competitor analysis (monthly)

• Consistent content across all service pages.

   

What we offer:

• A really promising long-lasting project (you will be proud of yourself)
• Sane and polite, but effective management
• The best corporate culture (according to our teammates' opinions)
• Competitive salary and other stuff
• Remote work, full time

• Becoming not just another team member, but a part of UKAD with unique value and long-term relationships.

   

Some facts about UKAD to help you make a decision:
During 2022-2025, we only increased cooperation with our foreign partners
UKAD combines benefits of family-sized companies, like no bureaucracy, easy access to the executives, with sustainable growth and vast opportunities
Our company is strong enough to be not just a vendor but a tech partner. We can afford to choose customers that respect developers
UKAD is one of the leading employers in Kharkiv, according to DOU.

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