CRM Manager SMARTICO

We are looking for a highly motivated CRM Manager with strong experience in customer lifecycle management, retention marketing, and multi-channel communication strategies. The ideal candidate is data-driven, proactive, and comfortable working in a fast-paced environment.

Key Responsibilities

• Develop, launch, and optimize automated retention and reactivation flows across multiple communication channels (Email, SMS, Push Notifications, In-App/Inbox, WhatsApp, Telegram, Viber).
• Manage all CRM activities throughout the customer lifecycle: onboarding, engagement, retention, churn prevention, and win-back.
• Set up advanced segmentation, targeting, and personalization strategies to improve engagement metrics.
• Create and execute email marketing campaigns, including A/B testing and performance optimization.
• Work closely with product, marketing, and analytics teams to align CRM initiatives with overall business goals.
• Monitor CRM campaign performance and produce clear, actionable insights.
• Maintain high delivery, compliance, and quality standards for all communication channels.

Requirements

• English level: Upper-Intermediate (spoken) or higher — ability to communicate confidently with international teams.
• Strong CRM and Email Marketing expertise — deep understanding of customer journey, segmentations, automation, and performance metrics.
• Hands-on experience with Smartico (mandatory).
• Proven ability to build and manage automated retention flows and multi-step campaigns.
• Highly desirable: prior experience working with crypto casinos or online gambling platforms.
• Experience in orchestrating multi-channel communication (Email, SMS, Push, Inbox, WhatsApp, Telegram, Viber).
• Strong analytical mindset and proficiency with CRM dashboards, reporting, and optimization tools.
• Ability to work independently, meet deadlines, and deliver high-quality results.

Nice to Have

• Knowledge of iGaming-specific KPIs and player lifecycle.
• Familiarity with bonus systems, gamification, or loyalty programs.