СRM/Retention Manager (Malaysia)

About Us
We are an iGaming company founded over four years ago by a group of passionate professionals. Today, we are a team of 1,300+ people!
Our portfolio includes 10 proprietary brands, highly popular among customers across Tier 1–3 countries.
Our strengths lie in our expertise in iGaming, our diverse portfolio, operations in multiple markets, and a stable, innovative environment for development and growth.

What Experience Is Important to Us

• 1+ years in CRM/Retention management, ideally in iGaming or high-engagement industries.
• Proven expertise with CRM systems, especially Smartico
• Strong analytical skills for audience segmentation, campaign tracking, and customer journey optimization.
• Proficiency in tools like Google Analytics, Tableau, or Power BI to monitor KPIs.
• Experience in retention strategies, gamification, and creating data-driven campaigns.
• Excellent communication and project management skills to coordinate with cross-functional teams.

What You Will Do

• Develop and manage CRM strategies to boost retention, engagement, and monetization through personalized campaigns.
• Set up and optimize CRM workflows in Smartico, including multi-channel communications (email, SMS, push notifications).
• Analyze user behavior to segment audiences and create tailored customer journeys.
• Design and execute a communication calendar aligned with events, seasons, and promotions.
• Conduct A/B testing to improve key performance metrics and implement gamification to increase engagement.
• Collaborate with marketing, content, and IT teams to ensure smooth integration of CRM processes.
• Monitor compliance and deliver regular performance reports with actionable insights.

Why You Should Join Us

• Remote work schedule: Enjoy the flexibility of working Monday to Friday, 10:00–19:00 (GMT+3), without the hassle of commuting.
• Work equipment: We provide everything you need to be productive and comfortable.
• Paid vacation and sick leave: Prioritize your health and well-being, with an extra day off to celebrate your birthday.
• Professional development: Participate in internal events and gain valuable insights from industry experts.
• Competitive salary: Your skills and contributions will be rewarded accordingly.
• Creative freedom: Work in an environment that values innovation and empowers you to make impactful decisions.