CRM Manager

Responsibilities

• Setting up and launching CRM campaigns across all communication channels (email, SMS, web push, WhatsApp, Telegram, pop-ups);
• Preparing and segmenting audiences based on specified criteria (deposits, activity, devices, etc.);
• Testing campaigns and verifying content accuracy before launch;
• Monitoring and analyzing campaign results, preparing reports;
• Tracking errors and participating in their resolution;
• Collaborating with designers, copywriters, and support teams to coordinate content;
• Suggesting improvements for CRM campaigns and communication processes;
• Maintaining the structure and cleanliness of CRM segments and campaigns in the system.

Requirements

• 1–2 years of experience in CRM marketing (preferably in iGaming, entertainment, or betting);
• Experience with multichannel communications: email, SMS, web push, WhatsApp, Telegram, pop-ups;
• Understanding of segmentation, filtering, and trigger campaign setup;
• Knowledge of key CRM metrics: CTR, OR, RR, DAU/MAU, conversions, LTV;
• Hands-on experience with CRM systems;
• Attention to detail and accuracy when working with large datasets in a dynamic environment;
• Strong communication skills: ability to work with designers, copywriters, and support teams;
• Russian language proficiency and familiarity with the CIS market specifics (preferred).