B2B Marketing Manager / Marketing Lead

Pepsell is a B2B platform that helps manufacturers, distributors, increase sales through mobile loyalty and motivation programs.

Our solutions are already live in 5 countries (Ukraine, Poland, Lithuania, Moldova, Kazakhstan), and we’re actively expanding across Europe.

We’re looking for an experienced B2B marketer who can build a systematic marketing function from the ground up - from strategy to measurable results.

Role Objective

To build a marketing system that:

• generates qualified B2B leads for the sales team,
• develops Pepsell’s expert brand in the loyalty & motivation programs domain,
• supports European market expansion through an ABM approach, content, and PR.

Who We’re Looking For

We’re seeking a hands-on Lead Marketing Manager who:

• has 2+ years of experience in B2B marketing (ideally SaaS / IT / Loyalty / Martech);
• understands sales funnels and lead generation mechanics;
• has experience working with European markets;
• can build systems - from strategy → to campaign execution → to analytics;
• is comfortable executing tasks directly (content, SMM, ads, email) and managing freelancers;
• speaks and writes English fluently (Upper-Intermediate+) - able to draft content and presentations;
• thrives in a start-up environment where things are done collaboratively with the founder, not through big teams.

Key Responsibilities

A. Lead Generation

• Implement automated lead-nurturing funnels (email, retargeting, Telegram nurture).
• Create lead magnets
• Launch and optimize Facebook / Google Ads 

B. Content & Communications

• Manage the Pepsell blog (4 - 8 publications/month).
• Prepare email digests and nurture sequences.
• Plan and execute content for LinkedIn (Pepsell page + founder’s profile) - 2 posts per week.
• Coordinate freelancers (copywriters, designers, video editors).
• Produce case-based posts and short videos about client program launches.

C. PR & Thought Leadership

• Collaborate with media (mmr.ua, Marketer.ua, MC.today, Vector, etc.).
• Secure 2–3 publications per month through outreach or PR partners.
• Support the founder’s expert brand (interviews, podcasts, quotes).
• Grow a Telegram community for Pepsell clients and partners.

Work Format

• Remote, full-time position.
• High degree of autonomy - freedom to form a small marketing micro-team (copywriter, designer, PR).
• Direct collaboration with the founder & CEO.
• Opportunity to build the entire marketing function for Pepsell from scratch.

Why Join Pepsell

You’ll be joining a product that’s transforming how manufacturers motivate sales teams and retailers - across multiple countries and industries.

If you want to build marketing systems, not just campaigns,

and be part of a company scaling across Europe - send your CV or LinkedIn profile, and let’s talk