SEO/GEO specialist

Role: SEO/GEO Specialist – AI Visibility

Mission

Turn GoGloby into top-referenced sources across AI search platforms like ChatGPT, Perplexity, and Claude — not just traditional Google SERPs.

The goal: rank in AI responses, not just search results.

Responsibilities:

1) LLMO (Large Language Model Optimization) Strategy

• Audit how ChatGPT, Perplexity, and Claude describe the brand and its content.
• Track citations, mentions, and source visibility across AI systems.
• Build and iterate on a structured LLM visibility report.

2) Content Optimization for AI Models

• Implement Information Gain SEO – enrich pages with unique data, expert quotes, stats, and insights.
• Develop structured, schema-enriched content that’s more likely to be cited by AI.
• Ensure proper heading hierarchy (H1-H3) and citation clarity for LLM-friendly attribution.

3) Entity & Knowledge Graph Building

• Optimize brand entity presence in Google Knowledge Graph and Wikidata.
• Add structured data (Organization, Person, Product, Article schema) using JSON-LD.
• Strengthen brand’s “identity card” so it’s recognized as an authoritative source by AI models.

4) GEO Targeting

• Research and execute GEO-based SEO for the U.S.
• Optimize local listings, directories, and citations that LLMs index.
• Collaborate with content teams to adapt topics per geography & audience.

5) Backlink & Brand Mention Campaigns

• Secure mentions on high-authority, AI-training datasets domains (Wikipedia, Medium, Forbes, etc.).
• Develop partnerships with publications likely to be scraped by AI systems.

6)Analytics & Reporting

• Build dashboards to track performance across LLMO visibility + traditional SEO metrics (Semrush, Ahrefs, Perplexity analytics, etc.).

• Identify content that drives AI citations, traffic, and conversions.

   

Required Skills:

• Proven experience in SEO with focus on entity optimization & structured data.
• Deep understanding of Knowledge Graphs, schema markup, and Google NLP entities.
• Familiarity with AI search (ChatGPT, Perplexity, Bing Copilot) and conversational response optimization.
• Tools: Semrush, Ahrefs, Google Search Console, Perplexity, ChatGPT browsing, Schema.org, and analytics dashboards (Looker, Data Studio, etc.).

• Strong English and ability to write, test, and refine structured content.

   

Nice to Have:

• Experience with AI-driven SEO tools (SurferSEO, AirOps, Jasper, MarketMuse, Clearscope).
• Understanding of LLM training data sources and prompt-based testing.

• Past experience improving brand Knowledge Panels or Wikipedia presence.

   

Example Deliverables:

• LLM Visibility Audit: “How AI tools talk about GoGloby.”
• SEO + LLM Content Optimization Plan (with entity map).
• Quarterly “AI Search Performance Dashboard.”
• AI Search Citations Tracker (which pages get mentioned in ChatGPT/Perplexity).
• List of 50 high-authority sites to target for brand mentions.

Compensation & Benefits:

• Full-time, 100% Remote — work from anywhere
• Competitive pay: based on experience and performance
• Performance bonuses for measurable growth in AI visibility (ChatGPT / Perplexity / Claude mentions, entity presence, and conversions).
• Long-term collaboration: we’re building ongoing partnerships, not one-off projects.
• Flexible schedule: manage your own time — we care about results, not hours.
• Access to premium tools: SEMrush, Ahrefs, MarketMuse, AirOps, Clearscope, and AI-driven analytics suite.
• Global culture: join an international team working with U.S. startups, enterprise clients, and cutting-edge AI companies.