Head of Deliverability

Areas of responsibility

Deliverability monitoring and optimization: OR, CTR, bounce rate, spam/complaint rate, inbox placement (Gmail/Yahoo/Outlook), reputation & blocklists.

Technical compliance: SPF, DKIM, DMARC, rDNS/HELO, alignment, DNS configurations, BIMI, FBL.

Sender reputation: IP/Dedicated vs Shared, domain/address warming, working with blacklists, correspondence with ESP/MBP.

Analytics and reporting: dashboards in Power BI/Looker, hypothesis testing, practical recommendations for OR/CTR growth and complaint reduction.

Collaboration with marketing/CRM/IT: content guides, timing, frequency, segmentation, consent policies, double opt-in, preference center.

Compliance: GDPR/local requirements, provider policies, documentation management.

Requirements

3+ years in email marketing/deliverability (real cases of inbox placement improvement are a must).

Deep understanding of SPF/DKIM/DMARC, alignment, DNS, rDNS, IP/domain warm-up.

Experience with ESP (Customer.io, SendGrid, or similar), postmaster tools.

Practical experience with Folderly/Warmy, GlockApps, Mail-Tester, inbox placement tests, blacklist monitoring.

Analytics: Power BI or Looker Studio (dashboards, metrics, visualizations).

Knowledge of GDPR and provider policies; working with data and consent.

Strong communication skills: ability to explain complex issues in simple terms, conduct training sessions.

Would be a plus: BIMI, ARC, DMARC aggregate/forensic analysis; experience scaling volumes of 1M+/month; multi-domain strategies, SMTP-relay/self-hosted stacks.

Why Join Us

Remote-first schedule: Mon–Fri, 10:00–19:00 (UTC+2).

Paid vacation (18 days) and sick leave (10 days).

Competitive salary based on your experience and performance.

Birthday day off and company gifts.

Flat structure, no micromanagement — we value initiative and speed.

Professional growth and continuous learning within a strong CRM team.

Real impact: shape player retention strategies across international projects.