Campaign Manager - Lead Generation (Meta Ads / Performance Marketing)

We’re looking for an experienced Campaign Manager who lives and breathes Facebook (Meta) Ads, understands lead generation funnels, and can manage $30,000–$100,000+ monthly budgets with confidence.

Responsibilities

• Plan, launch, and manage Meta ad campaigns focused on lead generation
• Optimize campaigns daily to achieve the best possible CPL, CTR, and ROI
• Analyze data, identify patterns, and make performance-driven decisions
• Test new creatives, audiences, and landing pages to improve conversion rates
• Collaborate with the creative and dev teams to build high-performing funnels
• Monitor KPIs across multiple verticals and states (U.S. market focus)

• Maintain detailed tracking and reporting for management and clients

   

Requirements

• 2+ years of hands-on experience managing Meta (Facebook/Instagram) ad accounts
• Proven success managing $30K+ monthly ad budgets in performance-based campaigns
• Strong understanding of lead generation funnels and user intent
• Analytical mindset and experience working with tools like RedTrack, Hyros, or Google Sheets
• Comfortable managing multiple campaigns simultaneously
• Strong communication and organizational skills
• English proficiency (written and verbal)

Nice to Have

• Experience with other ad platforms (TikTok, Snapchat, Native)
• Understanding of A/B testing and tracking setups (UTMs, pixels, postbacks)
• Familiarity with U.S. insurance or finance verticals

What We Offer

• Competitive base salary + performance-based bonuses
• Opportunity to manage large budgets with full creative freedom
• Work with a small, smart, results-driven team
• Remote-first, flexible work environment