Growth Marketing Lead

Lead EVE’s go-to-market experimentation engine. Own demand generation, growth loops, and conversion optimization to support founder-led growth — and then scale it into a repeatable, multi-channel acquisition model. We’re looking for a driven individual contributor with the potential to grow into a CMO role over time.

Why this role matters:
EVE has strong product-market fit signals, a growing waitlist, and early customer traction. You’ll turn this momentum into scalable acquisition channels - finding and systematizing what works across product-led, organic, and community loops.

🎯 Key Responsibilities

1. Growth Strategy & Experimentation

• Build, test, and scale growth experiments across multiple channels (LinkedIn & email outreach, guerrilla marketing, Product Hunt, SEO & GEO, product partnerships, founder communities).
• Translate user behavior and pilot feedback into actionable funnel optimizations.
• Manage lifecycle campaigns (activation, retention, referrals) for SMB users.
   

2. Content & Founder-Led Growth Amplification

• Support and scale the founder's thought-leadership content into demand generation assets (short-form videos, carousels, articles, webinars).
• Drive organic reach in SMB, founder, and service business communities.
• Turn sources like Reddit and Quora into consistent lead generation channels

• Launch own media channels - email newsletter and podcast for SMB owners, etc

   

3. Community, Partnerships, and Virality

• Build partnerships with adjacent products targeting the same audience
• Experiment with viral content on social media - Instagram, Tiktok
• Design and optimize viral loops (e.g., “Sent by EVE” signature)
• Experiment with referral campaigns
   

4. Data & Conversion Optimization

• Own funnel analytics (traffic → demo → trial → paid).
• Set up and refine attribution, event tracking, and lead scoring in Posthog / HubSpot / etc
• Constantly measure LTV/CAC, activation rates, and retention across customer cohorts.
   

5. Product-Led Growth (PLG) Support

• Collaborate with the product marketing team on in-app onboarding, referral prompts, and activation triggers.
• Identify drop-off points in the user journey and design growth experiments to fix them.
   

Requirements:

• 5+ years in B2B SaaS companies in growth-related roles with measurable achievements
• Comfortable owning both strategy and execution — from ad copy to analytics dashboards.
• Growth experimentation (A/B testing, lifecycle email, LinkedIn ads, community growth).
• Familiar with CRM-less or low-touch SMB funnels.
• Exceptional copywriting — empathetic to non-tech-savvy users.
• Strong understanding of founder-brand amplification.
• Bonus: experience with SMB-focused AI products
   

Mindset:

• Operates like a founder: fast, resourceful, creative.
• Loves experimentation and storytelling as much as numbers.
• Fluent in both creative and analytical marketing.

🧩 Example Projects in First 90 Days

1. Design and launch 3 scalable lead-gen experiments using contractor license databases and SMB directories.
2. Build a referral + viral loop inside the product and email signature.
3. Develop content distribution engine using Vadim’s existing social reach (LinkedIn, FB, PEF network).
4. Launch SEO + landing page campaigns around “AI for contractors / agencies / recruiting firms.”
5. Create EVE’s “AI for SMBs” newsletter or Slack community as owned media.

Target Companies to Headhunt From SMB-focused SaaS / PLG Startups (with strong scrappy growth DNA):

• ClickUp, Notion, Loom, Superhuman – strong PLG + email-centric storytelling.
• Jobber, ServiceTitan, Housecall Pro – understand service SMB audience.
• HubSpot, Pipedrive, Copper – SMB RevOps growth expertise.
• Mailchimp, ActiveCampaign, Constant Contact – small-business marketing motion.
• Gusto, Rippling, QuickBooks, Wave – scaled SMB go-to-market & brand trust.
• Apollo.io, Clay, Lavender.ai, Instantly.ai – high-velocity outbound & AI marketing tactics.
• Motion, Magical, Reclaim.ai – productivity-focused PLG teams.
• B12.io, Wix, Squarespace, Webflow – builders for SMB digital adoption.
• OpenPhone, Front, Superhuman, Missive – email-centric PLG motions.